SECTION 1: Focus on Your Career
Learn new skills and tools to help you and your teams be productive and successful.
Kickstart Your Marketing Career
Build your marketing career on Salesforce. Discover the top skills recruiters look for and learn from real marketers.
Drucker School—Customer & Market Strategy
Turn your organization into a customer and market-driven powerhouse with these insights.
Email Marketing Strategies
Discover best practices to use when designing and sending an email.
Trailblazer Mentorship: Giving Back Through Mentoring
Trailblazer Mentorship empowers mentees to connect to opportunities to land their dream job in the Salesforce ecosystem.
Digital Marketing Roadmap Development
Assess your program and digital maturity as you develop your marketing roadmap.
Inclusive Marketing Practices
Use the six principles of inclusive marketing to create a culture of Equality.
SECTION 2: Support Your Virtual Teams
Learn to collaborate effectively online and manage virtual teams.
Virtual Collaboration
Learn how to collaborate with distributed teams and manage remote employees.
Quip Basics
Explore how Quip can simplify your team workflow with flexible docs and spreadsheets.
How to Manage Social Media from Home
Learn how to structure a search, analyze data, and use insights to manage social listening now.
How to Turn an In-Person Event into a Compelling Virtual Experience
Our top lessons and tips from turning World Tour Sydney into a virtual event in just 10 days.
SECTION 3: Focus on Wellness and Empathy
Get best practices for helping your teams stay motivated, healthy, and productive during a time of change.
Leading Through Change
Our new Marketing series, Leading Through Change, features ways marketers can guide their communities through periods of uncertainty.
How to Communicate with Customers During a Time of Crisis
Five tips to help you formulate a crisis communication plan that covers the impact of the situation and next-steps to your customers.
SECTION 4: Stay Connected to Customers
Discover tools that will help you connect to customers and the Marketing Cloud community.
Craft an Effective Marketing Email
Use the power of personalization to create compelling emails that will help you achieve your goals.
Quick Start: Create and Send an Email with Marketing Cloud Engagement
Build and test your marketing email.
Join the Marketing Cloud Community
Join the Marketing Cloud Success Ohana to ask questions, get answers, stay updated and share experiences.
How to Use Account-Based Engagement to Improve Customer Experience
Integrate marketing, sales, and service to break through organizational divisions and engage more empathetically with your customers.
Join the Pardot Community
Join the Pardot B2B Marketing Automation Success Ohana to ask questions, get answers, stay updated and share experiences.
SECTION 5: Keep Customers Engaged
Learn effective ways to engage your marketing audiences with email and other digital experiences.
Engage Your Subscribers
Learn best practices for interacting with subscribers so you can make a good first impression and keep your customers happy.
Reach Customers on Every Channel
Increase your business’s reach and performance by using data to create highly targeted advertising and reach your customers where they are.
Trailblazer Email Marketing Tips to Help You Think Outside the [In] Box
Check out Trailblazer's tips on designing (or redesigning) an email strategy to optimize messages being sent to inboxes around the world.
Content Builder Features
Learn how to use Content Builder to create a library of customized, reusable content.
How Values-Driven Social Campaigns Help Business Make an Impact
Values-driven marketing can produce great results for your cause and your brand when you avoid common missteps and use best practices.