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MC Email Specialist - How To

Join the conversation in dedicated group in Partner Community for any questions around certification program or topics.

~5 minutos
+2,100 puntos
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Crear y enviar emails dirigidos

Obtenga información acerca de cómo crear y entregar mensajes de email personalizados que crean relaciones del cliente duraderas.

~4 horas 45 minutos
+1,500 puntos
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Crear contenido atractivo con Content Builder

Descubra las virtudes del bien contenido y aprenda cómo Content Builder puede ayudarle a dirigir la participación de los clientes.

~2 horas 20 minutos
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MC Basics Webinar Series Playlist

Learn foundation concepts like MC data objects, in/out-bound integration, segmentation, account configuration, reporting and more.

~6 horas
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Understand Email Deliverability

Learn about Email Deliverability from the SME

~1 hora
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Marketing Cloud Deliverability Deep Dive

Deep dive into deliverability topic in Marketing Cloud

~1 hora
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Growing Email Subscriber Base

Exam Section A - Email Marketing Best Practices

~5 minutos
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10 Tips for a Powerful Email Strategy

Exam Section A - Email Marketing Best Practices

~5 minutos
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Troubleshooting Lack of Email List Growth

Exam Section A - Email Marketing Best Practices

~5 minutos
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Leveraging Drip Email Marketing for Better Performance

Exam Section A - Email Marketing Best Practices

~5 minutos
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The Do's and Don'ts of Crafting Effective Email Marketing Campaigns

Exam Section A - Email Marketing Best Practices

~5 minutos
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CAN-SPAM Requirements

Exam Section A - Email Marketing Best Practices

~5 minutos
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Email Deliverability - Elements Overview Articles

Exam Section A - Email Marketing Best Practices

~15 minutos
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Email Design Toolkit

Exam Section B - Email Message Design

~15 minutos
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From Header to Footer the Anatomy of a Perfect Email

Exam Section B - Email Message Design

~5 minutos
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The Email Design Best Practices You Need to Know

Exam Section B - Email Message Design

~5 minutos
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Classic Portfolio

Exam Section B - Email Message Design

~5 minutos
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Classic Microsites

Exam Section B - Email Message Design

~5 minutos
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A/B Testing

Exam Section B - Email Message Design

~15 minutos
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Content Detective

Exam Section B - Email Message Design

~5 minutos
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Subscriber Preview and Test Send

Exam Section B - Email Message Design

~5 minutos
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Email Validate

Exam Section B - Email Message Design

~5 minutos
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Profile and Preference Attributes

Exam Section B - Email Message Design

~5 minutos
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Approvals Classic

Exam Section B - Email Message Design

~5 minutos
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Creating your email with Content Builder

Exam Section C - Content Creation and Delivery

~45 minutos
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Creating your email with Classic Editor

Exam Section C - Content Creation and Delivery

~1 hora
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Testing and Sending your email

Exam Section C - Content Creation and Delivery

~1 hora
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Introduction to Programmatic Marketing Content

Exam Section C - Content Creation and Delivery

~15 minutos
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Personalization Strings

Exam Section C - Content Creation and Delivery

~5 minutos
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Dynamic Content

Exam Section C - Content Creation and Delivery

~5 minutos
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Triggered Emails

Exam Section C - Content Creation and Delivery

~5 minutos
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Automation Studio + Journey Builder

Exam Section D - Marketing Automation

~7 minutos
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Journey Builder

Exam Section D - Marketing Automation

~9 minutos
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Automation Studio Overview

Exam Section D - Marketing Automation

~5 minutos
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Automation Studio Activities

Exam Section D - Marketing Automation

~15 minutos
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Getting Started with Journey Builder

Exam Section D - Marketing Automation

~5 minutos
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Entry Sources

Exam Section D - Marketing Automation

~5 minutos
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Getting Started with Email: Adding Subscribers

Exam Section E - Subscriber and Data Management

~1 hora
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Subscriber Key in Marketing Cloud

Exam Section E - Subscriber and Data Management

~5 minutos
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List versus Data Extension

Exam Section E - Subscriber and Data Management

~5 minutos
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Import Data into a Marketing Cloud Data Extension

Exam Section E - Subscriber and Data Management

~5 minutos
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Enhanced FTP Guide for Marketing Cloud

Exam Section E - Subscriber and Data Management

~5 minutos
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Send Logging

Exam Section E - Subscriber and Data Management

~5 minutos
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Unsubscribes

Exam Section E - Subscriber and Data Management

~15 minutos
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Profile Center

Exam Section E - Subscriber and Data Management

~5 minutos
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Suppression Lists

Exam Section E - Subscriber and Data Management

~5 minutos
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Publication List

Exam Section E - Subscriber and Data Management

~5 minutos
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Bounce Mail Management

Exam Section E - Subscriber and Data Management

~5 minutos
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Tracking Your Email

Exam Section F - Tracking and Reporting

~1 hora
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Email Studio Reports

Exam Section F - Tracking and Reporting

~30 minutos
Tarea

Assess your readiness against exam guide

Exam guide: https://developer.salesforce.com/resources2/certification-site/files/SGCertifiedMarketingCloudEmailSpecialist.pdf

~15 minutos
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Optional - Essentials for Marketing Cloud Email Marketers

Optional class that can be complimenting the above-listed assets if you need to boost your confidence via instructor-led training

~32 horas