Get Started with the Ecommerce Offering
Learning Objectives
After completing this unit, you’ll be able to:
- Describe the changes happening in ecommerce.
- Explain what Marketing Cloud Intelligence is.
- List the three Marketing Cloud Intelligence ecommerce solutions.
Why Use Marketing Cloud Intelligence for Ecommerce?
According to the Salesforce Snapshot report, 57% of customers prefer to engage with brands through digital channels, and 53% prefer to purchase online versus in-store. As your customers continue to shift primarily to online shopping, you need to understand the impact of your marketing across every ecommerce channel.
But marketers and ecommerce managers face a challenge. They struggle to connect data from disparate sources into one comprehensive view for insight, optimization, and reporting. This is where Marketing Cloud Intelligence can help. It drives cross-platform marketing intelligence by providing a single source of truth—one system of record and insight.
Our set of Marketing Cloud Intelligence products for ecommerce enables you to pull all your ecommerce data in that system to seamlessly connect and harmonize your company’s marketing efforts with ecommerce outcomes. Get a complete view of how marketing campaign tactics are driving engagement, growth, and retention. And break down traditional data silos so that marketers and ecommerce managers can collaborate more effectively to drive a more tailored and optimal customer experience.
The Marketing Cloud Intelligence ecommerce offering gives marketers and ecommerce managers the ability to connect their disparate data from all sources. They can then harmonize these results with ecommerce outcomes with a built-for-marketing data model, and drive fast impactful optimizations with flexible dashboarding and AI-powered insights.
With the ecommerce offering you can:
- Break down silos between ecommerce and marketing teams.
- Increase brand awareness and loyalty.
- Effectively manage limited marketing spend.
- Use real-time information or data to understand actual performance versus planned performance, and more.
What Are the Ecommerce Products?
Marketing Cloud Intelligence offers the following products for ecommerce.
- Ecommerce Connectors—A set of out-of-the-box connectors that allow you to pull your ecommerce data into Marketing Cloud Intelligence. The connectors include Commerce Cloud B2C, Salesforce Order Management, and Amazon Vendor and Seller. These connectors are automatically mapped into the data model, using the new ecommerce data stream type.
- Ecommerce App—A preconfigured app that connects your marketing and ecommerce data so you can get automated insights. This app does all the heavy lifting for you, including data connection, entity creation, and out-of-the-box visualizations.
- Ecommerce Data Stream Type—A dedicated data model for ecommerce so you can integrate, harmonize, and map ecommerce data with marketing data.
In this unit, you learned about the shift in the world of ecommerce and digital marketing, the Marketing Cloud Intelligence ecommerce offering, and the different tools you can use to integrate and harmonize ecommerce data.
Read on to dive deeper into the Marketing Cloud Intelligence products for ecommerce to see which tools can work best for you.