Meet Life Sciences Cloud

Learning Objectives

After completing this unit, you’ll be able to:

Explain the challenges of the life sciences industry.
List the core benefits of Life Sciences Cloud.
Describe how Life Sciences Cloud helps transform clinical research and development, commercial operations, and patient services.

Life Sciences Industry Challenges

The life sciences industry, which includes pharmaceutical companies, medical device manufacturers, and biotechnology firms, is committed to advancing health outcomes through innovation. As leaders in medical research, treatment, and patient care, these organizations thrive on scientific progress and the rising demand for tailored healthcare services. This has led to notable growth and change within the sector.

But innovation comes with challenges:

Lengthy and costly clinical trials make it difficult to recruit participants and complete studies on time and on budget.
Patient adherence remains a concern, as early treatment discontinuation can worsen outcomes and increase costs.
Data silos hinder collaboration and decision-making with and across research, commercial, and service teams.
Regulatory complexity demands continuous adaptation to evolving global compliance standards.
AI integration poses both an opportunity and a challenge, requiring thoughtful application of new tools.

These pressures demand more than isolated fixes. They call for a unified, intelligent platform built to meet the complexity of modern life sciences.

Enter Life Sciences Cloud

Life Sciences Cloud is Salesforce’s purpose-built solution for the life sciences sector. It unifies data, workflows, and teams across clinical research, medical affairs, commercial operations, and patient services.

This platform harnesses the power of Salesforce's ecosystem, including Agentforce, Data Cloud for seamless real-time data integration, and a suite of established platform tools for sales, service, marketing, commerce, and analytics.

How Life Sciences Cloud fits into the Salesforce ecosystem as described in the preceding text.

Atop this powerful framework, Life Sciences Cloud introduces a host of purpose-built applications, industry-specific data models, and automation tools. Here are some core benefits of Life Sciences Cloud.

Streamlining trial site selection and participant enrollment
Empowering field teams with smart next-best actions
Accelerating pharmacy benefits verification
Coordinating advanced therapies and personalized care

…and much more!

Let’s explore how these capabilities transform three key areas: clinical research, commercial operations, and patient services.

Accelerate Clinical Research and Development

Clinical innovation begins long before a patient enters a trial. Life Sciences Cloud helps teams act quickly and compliantly, from identifying research sites to managing trial enrollment and delivering advanced therapies.

Site Management

Selecting the right research sites is foundational to trial success. Life Sciences Cloud simplifies this with guided filters, prebuilt profiles, and built-in workflows. Teams can evaluate potential sites based on past performance, therapeutic expertise, and investigator capacity. Then, they can launch outreach and assessments directly from the platform.

Participant Management

Once sites are selected, recruitment begins. Life Sciences Cloud enables intelligent candidate screening, automated outreach, and streamlined enrollment workflows. Clinical teams can define eligibility criteria, manage consent documents, and assign participants to trial arms, all from a single platform.

Here’s an example enrollment lifecycle for a new clinical trial, detailing each task involved in recruiting and enrolling participants.

Enrollment Lifecycle with a list of recruitment and enrollment tasks.

Participants can also self-register and access pre-screening instructions through secure portals, improving access and reducing bottlenecks.

Advanced Therapy Management

Advanced therapies such as cell and gene treatments require precise coordination across stakeholders. Life Sciences Cloud supports this through multistep scheduling, digital chain of custody, e-signatures, and care orchestration.

Here’s a sample record for a patient enrolled in gene therapy.

Care Program Enrollee record in Apheresis stage.

By connecting care teams and automating key handoffs, Advanced Therapy Management helps bring complex, personalized treatments to patients faster and at scale.

Drive Commercial Operations

From product launch to healthcare professional (HCP) engagement, commercial success depends on smart planning, strategic coordination, and seamless field execution. Life Sciences Cloud supports every phase of the commercial lifecycle, spanning product and territory setup, account planning, field engagement, sampling, and follow-up. With structured data, AI guidance, and mobile-first tools, teams stay connected and compliant across every touchpoint.

Start with Structured Foundations

Every commercial engagement is grounded in structured, compliant data. In Life Sciences Cloud, accounts, products, and territories are managed using industry-specific models that reflect the reality of provider networks and global product portfolios.

Field teams can access Agentforce-powered summarizations that surface key affiliations, licensure, consent, and segmentation.

Smart Summary on Dashboard tab of HCP account.

Territories reflect real-world alignment logic, while product definitions include formulation, status, and supply considerations. Together, these foundations drive everything from account planning to rep activity, ensuring the right users engage the right customers, with the right content, every time.

Execute the Right Visit

Once it’s time to engage, field users get intelligent recommendations that suggest who to meet, when, and what to discuss. During the visit, they can log insights, launch samples, or share approved content directly from their mobile device.

The mobile presentation player with slide thumbnails and a reactions overlay showing positive/negative taps.

Afterward, reps can document the visit, update product ratings, and schedule follow-ups, all in one flow.

Together, these capabilities help commercial teams deliver coordinated, data-driven engagement—every step of the way.

Elevate Patient Services

Patient services provide support, education, and resources to patients so they can manage their conditions effectively. However, it’s often a challenge to deliver personalized care, ensure adherence to treatment plans, and navigate complex insurance processes.

Thanks to patient services, Life Sciences Cloud simplifies patient engagement, empowers data-driven decisions, and strengthens patient connections.

Pharmacy Benefits Verification

Time-consuming and error-prone insurance verification processes can delay patient access to essential medications. Pharmacy benefits verification accelerates this process, ensuring patients receive timely treatment.

Here’s the Pharmacy Benefits Verification tab, displaying details of verification requests and benefit information for a patient.

Pharmacy Benefits Verification tab of a care program enrollee with verification request and benefit details displayed.

Pharmacy benefits verification enables reverification as benefits change, consolidates benefit information from multiple payers into a single view, and captures data in a standardized format to facilitate seamless information exchange.

Patient Program Outcome Management

Patient support programs are essential for positive health outcomes, but patient engagement and retention remain significant challenges. Patient program outcome management (PPOM) empowers organizations to create and deliver personalized care programs tailored to individual patient needs.

Here’s an Outcome record that tracks metrics to improve medication adherence.

Outcome record page for improved medication adherence.

By using real-time data and customized assessments, PPOM allows for early identification of potential barriers to adherence, enabling proactive interventions and targeted support.

Take Your Next Step

We’ve barely scratched the surface of how you can use Life Sciences Cloud. You can do a lot more with it! Contact your Salesforce administrator and meet with your team to find out how Life Sciences Cloud can help your organization.

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