Task

Welcome to Your Learning Path

Before you get started, click the “follow” button on this Trailmix so you can easily find new content as it’s added here.

+100 points

Module

Account-Based Marketing: Quick Look

Learn how to use account-based marketing for demand generation.

~10 mins

+100 points

Module

Business Pipeline: Quick Look

Learn how we generate and grow our pipeline at Salesforce.

~5 mins

+100 points

Module

Lead Generation Strategy: Quick Look

Learn how we create a lead generation strategy at Salesforce.

~10 mins

+300 points

Module

Customer Journey Basics

Connect your data, departments, and channels to deliver great 1-to-1 customer experiences.

~25 mins

+300 points

Module

Lead Generation in Account Engagement

Grow your business with lead generation.

~25 mins

+300 points

Module

Lead Nurturing Campaigns

Build relationships and retain customers with lead nurturing campaigns.

~20 mins

+400 points

Module

Marketing Automation Strategies

Learn to scale your marketing efforts using first-party data, templates, and automations.

~40 mins

+300 points

Module

Personalization in Account-Based Marketing

Supercharge your account-based marketing with artificial intelligence.

~20 mins

+300 points

Module

Digital Advertising Transformed with Customer Data

Build a successful digital advertising strategy with an audience-based approach.

~30 mins

+400 points

Module

Digital Marketing Roadmap Development

Assess your program and digital maturity as you develop your marketing roadmap.

~25 mins

+100 points

Module

Omni-Channel Digital Marketing: Quick Look

Learn how to create seamless customer experiences across digital channels.

~10 mins