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Welcome to Your Learning Path

Before you get started, click the “follow” button on this Trailmix so you can easily find new content as it’s added here.

+100 points
Module

Brand Voice and Tone: Quick Look

Get to know our voice and tone at Salesforce.

~10 mins
+500 points
Module

Content Strategy Development

Develop a content strategy that aligns customer needs with business objectives.

~50 mins
+300 points
Module

Storytelling for Content Marketing

Use brand storytelling to reach your audience and stand apart from your competitors.

~25 mins
+300 points
Module

Writing Style

Learn to write clearly and conversationally with these style tips.

~25 mins
+400 points
Module

Content Operations and Management

Build a scalable system for delivering effective, high-quality content.

~40 mins
+200 points
Module

Content Analytics and Intelligence

Measure and analyze the effectiveness of your content and audience engagement.

~10 mins