See What’s New with Marketing

Learning Objectives

After completing this unit, you’ll be able to:

  • Discuss how to enable marketers to capture, unify, segment, and activate all their customer data.
  • Explain how to determine and deliver the best offer, action, or experience for every individual.
  • Explain how to unlock marketing experimentation in new ways.

Customer 360 Audiences

Marketers can now capture, unify, segment, and activate all their customer data with our enterprise-wide customer data platform solution. Customer 360 Audiences is your single source of truth for each customer, unifying your customer data to enable personalized experiences across every touchpoint.

Learn more about Customer 360 Audiences.

Interaction Studio Enhancements

With Einstein Personalization Recipes, business users can customize, test, and implement machine-learning algorithms that consider an individual's attributes, behaviors, affinities, and intent, to determine and deliver maximally relevant, individualized recommendations. Einstein Personalization Decisions evaluates both the likelihood of someone engaging with a particular offer or action and the business value of that offer or action to the company.

Learn more about Interaction Studio enhancements.

Journey Builder: Path Optimizer

Path Optimizer unlocks marketing experimentation in new ways by enabling you to test journey paths, not just message content. Run one or multiple tests in a journey, and choose the winning paths by engagement or on demand. New contacts only receive the winning path. Continue to run tests to gain insights and optimize your customers’ experience.

An email A/B test path in Path Optimizer

Learn more about Path Optimizer.

Rights of ALBERT EINSTEIN are used with permission of The Hebrew University of Jerusalem. Represented exclusively by Greenlight.

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