See What’s New with Marketing
After completing this unit, you’ll be able to:
- Explain how to evolve the inbox experience, starting with the Email Form block.
- Discuss how to process granular, raw, and nonaggregated marketing data for use within Datorama.
- Describe how B2B Marketing Analytics Plus gives marketers access to a complete analytics platform built right into your CRM.
Content Builder: Interactive Email
Evolve the inbox experience, starting with the Interactive Email Form block. Marketers can build in-email forms using five different templates. Subscribers can complete the form without leaving their inbox, and data collected from that form can drive actions and personalization in Marketing, Sales, and Service.
Datorama Data Lake
Datorama Data Lake is a new, comprehensive solution for processing granular, raw, and nonaggregated marketing data for use within Datorama. Marketers can extract and store raw data at scale, and easily load that data into Datorama for analysis, visualization, insights, reporting, and activations.
Pardot: B2B Marketing Analytics Plus
With B2B Marketing Analytics Plus, marketers have access to a complete analytics platform built right into the CRM. Get a connected, intelligent, and enterprise-ready experience that ties together all of your data across all of your marketing applications and business units, enhanced further with predictive insights and recommendations. Fully understand what happened with your campaign, why it happened, and even what will happen in the future. Smart suggestions help you determine what to do next to maximize ROI at every stage of the funnel.