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Learning Objectives

After completing this unit, you’ll be able to:

  • Explain how to create segments in real time with Journey Builder.
  • Describe how to test your setup configurations and data changes in an isolated development environment.
  • Explain how to save time and boost efficiency with reusable marketing assets.

Interaction Studio: Real Time Segment Triggers for Journey Builder

Real Time Segment Triggers for Journey Builder allow you to create segments in real time based on the actions your customers and visitors take on a website, with an email, on the mobile app, and more. Activate these segments in Journey Builder to present real-time, 1-to-1 content based on affinities.

Learn more about Interaction Studio: Real Time Segment Triggers for Journey Builder.

Sandbox for Datorama

Ensure data governance best practices with a dedicated testing environment. The Sandbox for Datorama gives admins the ability to test their setup configurations and data changes in an isolated development environment that’s always in sync with production.

The Datorama Sandbox environment in Sandbox Mode.

Learn more about Sandbox for Datorama

Pardot: Campaign Cloning

Save time and boost efficiency with reusable marketing assets. With this latest enhancement, you can now effortlessly clone landing pages, forms, form handlers, and links related to a campaign.

Resources

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