Review Sales and Marketing Applications

Learning Objectives

After completing this unit, you'll be able to:

  • Given a scenario, identify the capabilities and implications of the sales process.
  • Given a scenario, identify the appropriate sales productivity features using opportunity tools, and know when products and Price Books should be used.
  • Describe the capabilities of lead automation tools and campaign management.
  • Describe the capability of Salesforce Content.

Key Topics

This unit prepares you for the sales and marketing applications section of the Salesforce administrator exam, which makes up 14% of the overall exam. This section of the exam tests these topics.

  • Sales processes
  • Opportunities
  • Products
  • Price Books
  • Leads
  • Campaigns
  • Content

This unit includes a number of interactive, real-world, scenario-based questions that are a lot like the ones you can encounter as a Salesforce administrator. Looking at these scenarios helps prepare you to take the sales and marketing applications section of the Salesforce Administrator exam. As you tackle the practice questions, you get immediate feedback on your answers, along with detailed information on why your answers are correct (or incorrect).

The unit also contains interactive flashcards to help you prepare for the sales and marketing applications section of the exam.

Download the Guide

Would you like a hard copy of the contents in these modules? Each module includes a link to a printable version you can download. Download the Administrator Certification Prep: Applications, Activities, and Mobile guide.



For more information on the Salesforce Administrator Certification exam prep, logistics and policies, and maintenance, see the Get Started with Administrator Certification Prep unit in the Administrator Certification Prep: Setup and Objects module.

Exam Practice Questions

Ready to jump in? The sample tool below is not scored—it’s just an easy way to quiz yourself. To use it, read the scenario, then click on the answer you think is correct. Some questions may have more than one correct answer. Click submit, and you get a pop-up telling you whether the answer you chose is correct or incorrect, and why. When you reach the end, you can review the answers or retake the questions.

Exam Topic Flashcards

The following flashcards cover sales processes, opportunities, products, and leads. Use these interactive flashcards to brush up on some of the key topics you'll find on this part of the exam.

Read the question or term on each card, then click on the card to reveal the correct answer. Click the right-facing arrow to move to the next card, and the left facing arrow to return to the previous card.

Looking for more information? Explore these related badges.

Badge Content Type
Leads & Opportunities  for Lightning Experience badge
Leads & Opportunities
for Lightning Experience
Opportunity Management badge
Campaign Basics badge
Campaign Basics
Manage Products, Prices,  Quotes, and Orders badge
Manage Products, Prices,
Quotes, and Orders
Process Automation  Specialist badge
Process Automation

Congratulations! You’ve studied up on sales and marketing applications. Up next, dive into the exam section on service and support applications. 

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