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Trail

Optimize Data, Audiences, and Digital Advertising

Learn how advertising solutions can help you discover new customers, reach the right audiences, and improve ad spend.

Start
+1,400 points
Beginner
Marketer
~2 hrs 25 mins

Skills you will gain

Complete the Trail to build your expertise. Learn More
  • Configuration Management
  • System Design and Implementation
  • Data Management
  • Marketing Strategy and Techniques
  • Digital Marketing

Products

  • Marketing Cloud Engagement
+1,400 points
Beginner
Marketer
~2 hrs 25 mins
+300 points
Module

Digital Advertising Transformed with Customer Data

Build a successful digital advertising strategy with an audience-based approach.

~30 mins
+500 points
Module

Marketing Cloud Advertising Implementation

Learn how to set up and start using Marketing Cloud Advertising functionality.

~35 mins
+300 points
Module

Customer Data for Marketers

Use customer data to create personalized, engaging experiences.

~1 hr
+300 points
Module

Consumer Interaction Management

Take the consumer experience to the next level with real-time interaction management.

~20 mins
~2 hrs 25 mins