+1,800 points

Trail

Increase Engagement and Nurture Leads with Pardot for Salesforce Classic

Deliver the right message at the right time and build strong customer relationships with Pardot.

~4 hrs 25 mins

+600 points

Module

Pardot Process Automation for Salesforce Classic

Manage actions and tasks in Pardot using automation tools.

~1 hr 35 mins

Get Started with Automation Tools

~15 mins

Use Completion Actions

~20 mins

Use Automation Rules

~20 mins

Use Segmentation Rules

~20 mins

Use Dynamic Lists

~15 mins

Choose the Right Automation Tool

~5 mins

hideHide 6 Units

+300 points

Module

Pardot Lead Nurturing for Salesforce Classic

Learn about lead nurturing and build a content strategy for engagement programs.

~40 mins

Understand the Value of Lead Nurturing

~10 mins

Plan and Prepare

~20 mins

Build Your Audience

~10 mins

showShow 3 Units

+400 points

Module

Pardot Engagement Studio for Salesforce Classic

Build responsive, highly personalized customer journeys using Engagement Studio in Pardot.

~50 mins

Create an Engagement Studio Program

~20 mins

Learn About Actions, Triggers, and Rules

~10 mins

Work with Time and Pauses in Engagement Studio

~10 mins

Engagement Studio Best Practices

~10 mins

showShow 4 Units

+500 points

Module

Pardot Email Marketing for Salesforce Classic

Create and send emails to support your marketing automation strategy.

~1 hr 20 mins

Get Started with Email Marketing

~10 mins

Prepare to Send Emails

~10 mins

Create an Email Template

~20 mins

Test and Send an Email

~20 mins

Track and Report on Email Engagement

~20 mins

showShow 5 Units

~4 hrs 25 mins