Deploy Marketing Cloud Engagement
Learn to manage data, create engaging email content, and build customer journeys.
Manage Your Data in Marketing Cloud
Create a data model and organize your data in Marketing Cloud Engagement.
Learn the basics of data storage and segmentation.
Create a data model that gives businesses a single view of their customers.
Use Contact Builder to manage your Marketing Cloud Engagement contacts.
Find and maintain contact records in Marketing Cloud Engagement.
Segment your audience and deliver the right message to the right person at the right time.
Learn how you can grow your subscriber list and keep them engaged.
Learn how and when to delete contacts in Marketing Cloud Engagement.
Create Compelling Content
Learn the value of successful content and how our tools can help you create it.
Learn how Content Builder can help you organize and manage your content.
Learn how to use Content Builder to create a library of customized, reusable content.
Gather customer data directly from your email using Interactive Email Forms.
Consolidate images, documents, and content in a single location for use in Marketing Cloud Engagement.
Automate Customer Journeys
Connect your data, departments, and channels to deliver great 1-to-1 customer experiences.
Create and send a single message using Journey Builder.
Plan, build, and launch a welcome campaign in Journey Builder.
Design and automate campaigns that guide customers through their journey with a brand.
Learn how Data Designer and other external elements impact your ability to use Journey Builder.
Use Marketing Cloud Engagement to reach customers who abandon unpurchased items or services.
Enhance Content with AI
Use AI to select the best email content for your subscribers.
Solve common content challenges using Einstein Content Selection.
Personalize your content with AI-powered insights in Marketing Cloud Engagement.
Apply Advanced Marketing Cloud Engagement Features
Learn how to create seamless customer experiences across digital channels.
Manage preferences, create personalized content, and test your emails.
Assess your program and digital maturity as you develop your marketing roadmap.
Get to know AMPscript and embrace your inner developer.
Create a Marketing Cloud Engagement preference center in CloudPages using AMPscript.
Build engaging journeys for each stage in the customer lifecycle.
Build, Test, and Send Your Emails
Tour Email Studio and discover tools to manage subscribers and create personalized emails.
Build and test your marketing email.
Learn the three steps to creating effective marketing emails.
Learn how and when to communicate with customers through transactional messages.
Discover best practices to use when designing and sending an email.
Learn the importance of email personalization, best practices, and the significance of data quality.
Learn what makes up an email campaign, and what makes a good email campaign, as well as some best practices for creating, maintaining, and monitoring them.