📢 Attention Salesforce Certified Trailblazers! Maintain your credentials and link your Trailhead and Webassessor accounts by April 19th. Learn more.
close
•
Start tracking your progress
Trail
Automate Marketing to Businesses with Pardot Lightning App
Learn how to make the most of your business-to-business (B2B) marketing efforts with Pardot.
3 hrs 55 mins
Modules and projects (3)
Pardot Lightning App Basics
Learn what Pardot is and how it can help you market to other businesses.
Pardot Lead Generation for Pardot Lightning App
Use campaigns, forms, and landing pages to turn visitors into leads.
Pardot Scoring and Grading for Pardot Lightning App
Use scoring and grading to identify the best leads for your sales team.
About this trail
Learn how to make the most of your business-to-business (B2B) marketing efforts with Pardot.