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+2,100 points
Trail
Automate Marketing to Businesses with Pardot Lightning App
Learn how to make the most of your business-to-business (B2B) marketing efforts with Pardot.
~5 hrs 30 mins
+300 points
Module
Pardot Lightning App Basics
Learn what Pardot is and how it can help you market to other businesses.
~50 mins
hideHide 3 Units
+400 points
Module
Pardot Lead Generation for Pardot Lightning App
Use campaigns, forms, and landing pages to turn visitors into leads.
~1 hr 20 mins
showShow 4 Units
+400 points
Module
Pardot Scoring and Grading for Pardot Lightning App
Use scoring and grading to identify the best leads for your sales team.
~1 hr 45 mins
showShow 4 Units
+200 points
Module
Einstein Basics for Pardot Lightning App
Learn the basics of Pardot Einstein to provide new insights to marketing and sales users.
~20 mins
showShow 2 Units
+500 points
Module
Pardot Salesforce Integration for Lightning App
Connect Pardot to Salesforce to align your marketing and sales teams.
~50 mins
showShow 5 Units
+300 points
Module
B2B Marketing Analytics Basics for Lightning App
Connect Pardot to Salesforce to align your marketing and sales teams.
~25 mins
showShow 3 Units
~5 hrs 30 mins