+2,000 points
Trail

Automate Marketing to Businesses with Pardot Lightning App

Learn how to make the most of your business-to-business (B2B) marketing efforts with Pardot.

~5 hrs 15 mins
+300 points
Module

Pardot Lightning App Basics

Learn what Pardot is and how it can help you market to other businesses.

~50 mins
+400 points
Module

Pardot Scoring and Grading for Pardot Lightning App

Use scoring and grading to identify the best leads for your sales team.

~1 hr 45 mins
+200 points
Module

Einstein Basics for Pardot Lightning App

Learn the basics of Pardot Einstein to provide new insights to marketing and sales users.

~20 mins
+300 points
Module

Pardot Salesforce Integration for Lightning App

Connect Pardot to Salesforce to align your marketing and sales teams.

~30 mins
+100 points
Module

B2B Marketing Analytics Plus: Quick Look

Use pre-built Analytics apps to meet your B2B marketing goals.

~10 mins
+200 points
Module

B2B Marketing Analytics for Lightning App

Analyze your marketing data with B2B Marketing Analytics for Lightning App.

~15 mins
+100 points
Module

Pardot External Activities: Quick Look

Extend the power of Pardot automations with prospect data from third-party apps.

~5 mins
~5 hrs 15 mins