Start tracking your progress
Trailhead Home
Trailhead Home
+2,100 points
Trail

Automate Marketing to Businesses with Pardot Lightning App

Learn how to make the most of your business-to-business (B2B) marketing efforts with Pardot.

~5 hrs 30 mins
+300 points
Module

Pardot Lightning App Basics

Learn what Pardot is and how it can help you market to other businesses.

~50 mins
+400 points
Module

Pardot Scoring and Grading for Pardot Lightning App

Use scoring and grading to identify the best leads for your sales team.

~1 hr 45 mins
+200 points
Module

Einstein Basics for Pardot Lightning App

Learn the basics of Pardot Einstein to provide new insights to marketing and sales users.

~20 mins
+300 points
Module

B2B Marketing Analytics Basics for Lightning App

Connect Pardot to Salesforce to align your marketing and sales teams.

~25 mins
~5 hrs 30 mins