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+2,200 points
Trail

Automate Marketing to Businesses with Pardot for Salesforce Classic

Learn how to make the most of your business-to-business (B2B) marketing efforts with Pardot.

~6 hrs 5 mins
+300 points
Module

Pardot Basics for Salesforce Classic

Learn what Pardot is and how it can help you market to other businesses.

~40 mins
+400 points
Module

Pardot Lead Generation for Salesforce Classic

Use campaigns, forms, and landing pages to turn visitors into leads.

~1 hr 20 mins
+400 points
Module

Pardot Lead Scoring and Grading for Salesforce Classic

Use scoring and grading to identify the best leads for your sales team.

~1 hr 15 mins
+200 points
Module

B2B Marketing Analytics Basics

See your marketing and sales data in one place and sell more effectively.

~25 mins
+400 points
Module

Salesforce & Pardot Integration

Connect Pardot to Salesforce to align your marketing and sales teams.

~1 hr 20 mins
+300 points
Module

Datasets and Dashboards in B2B Marketing Analytics

Use datasets, lenses, and dashboards to organize and analyze your marketing data.

~45 mins
+200 points
Module

Salesforce Engage Basics

Learn how Salesforce Engage can help align your sales and marketing teams.

~20 mins
~6 hrs 5 mins