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Learning Objectives

After completing this unit, you’ll be able to:

  • Explain how marketers can power multichannel transactional journeys and deliver critical transactional SMS messages with real-time tracking.
  • Discuss how in-app messaging enhances marketers’ mobile experiences.
  • Describe how marketers can increase open rates by selecting the best send time for individual email subscribers.

Transactional SMS Messaging

Allow customers to send and track transactional text messages, such as purchase confirmations, receipts, password resets, and financial alerts in near real time. Coupled with the Transactional Messaging API for Email, marketers can now power multichannel transactional journeys.

Learn more about transactional SMS messaging.

Journey Builder: In-App Messaging for Mobile Apps

In-app messaging enables marketers to create and send Rich Communication Services (RCS) messages to their mobile app users through Journey Builder.

Learn more about in-app messaging for mobile apps with Journey Builder.

Journey Builder: Einstein Send Time Optimization

With Einstein Send Time Optimization, marketers can use a Journey Builder activity to select the best send time for each individual email subscriber, based on engagement.

Learn more about Einstein Send Time Optimization in Journey Builder