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After completing this unit, you’ll be able to:
- Explain how marketers can power multichannel transactional journeys and deliver critical transactional SMS messages with real-time tracking.
- Discuss how in-app messaging enhances marketers’ mobile experiences.
- Describe how marketers can increase open rates by selecting the best send time for individual email subscribers.
Allow customers to send and track transactional text messages, such as purchase confirmations, receipts, password resets, and financial alerts in near real time. Coupled with the Transactional Messaging API for Email, marketers can now power multichannel transactional journeys.
In-app messaging enables marketers to create and send Rich Communication Services (RCS) messages to their mobile app users through Journey Builder.
With Einstein Send Time Optimization, marketers can use a Journey Builder activity to select the best send time for each individual email subscriber, based on engagement.