Get to Know Your CRM Analytics Home

Learning Objectives

After completing this unit, you’ll be able to:
  • Navigate the desktop interface.
  • Describe the different CRM Analytics assets like app, dashboard, lens, and dataset.
  • Describe the different ways to import data into CRM Analytics.
  • Create an app.
  • Customize your CRM Analytics home page.
  • Organize an CRM Analytics presentation.

Open CRM Analytics

Now that you’ve got your special CRM Analytics-enabled Developer Edition org, go ahead and open CRM Analytics. From the App Launcher ( App Launcher icon), find and select Analytics Studio

If Analytics Studio doesn’t open, check to see if your pop-up blocker is on. If so, change the setting to allow pop-ups from your org. 

The first time you open Analytics Studio, the Welcome screen appears, offering resources to help you get started. You can dismiss it now, and open it again anytime from the Help menu.  Click the question mark at upper right to open the menu. Then select Welcome to Analytics.

Get Familiar with Your CRM Analytics Home

CRM Analytics opens to the home page, your launchpad where you can find and view all your CRM Analytics assets: apps, dashboards, lenses, datasets, stories, and collections. And, discover more based on your interests.

The “For You” panel dynamically shows your most relevant dashboards, lenses, and apps. 

  • Recently updated shows new and recently modified items. You won’t be left out on changes to your favorite dashboard or miss new ones of interest.
  • Jump back in helps you quickly get back to the dashboards you and your colleagues frequently view.
  • Discover new items recommends insights that you’re not aware of and haven’t seen before. The card makes its recommendation based on item popularity among others like you

Browse CRM Analytics Assets

But what are these assets? Let’s take a few minutes to discuss each asset type.
App icon Apps An app is a purpose-built set of analyses and answers about a specific area of your business. With apps, you can provide curated paths through your data, plus powerful tools for spontaneous, deep explorations. After creating dashboards, lenses, and datasets, you can organize them in apps to present dashboards in relevant order, and then share apps with appropriate groups. By default, you get the following apps. 
Private App icon My Private App This app is visible to you and only you. You can’t share My Private App with anyone. It’s a good place to store assets with sensitive data or work-in-progress dashboards that you aren’t ready to show others.

Shared App icon Shared App This app is the opposite of My Private App. The Shared App is accessible by anyone in your org who has access to CRM Analytics. Although it’s accessible by everyone, you can still ensure stricter security on datasets through row-level security, which you can learn about in the Einstein Analytics Security Implementation Guide

Icon for the DTC Sales app My DTC Sales This is a sample app we’ve provided—just in the Developer Edition org—to help you get started with CRM Analytics. You’ll work with this app later in the trail. You can create additional apps and control access to each of them. If colleagues have access to an app, they can see all the datasets, lenses, and dashboards within that app. For example, you might want to create different apps for different teams, based on their needs. Creating an app for each team allows you to provide a customized experience for every department. 
Tableau CRM DashboardDashboards A dashboard is a curated set of charts, metrics, and tables that gives you an interactive view of your business data. Wait until you see what these things can do. Wow!

Tableau CRM LensLenses A lens is a saved exploration. You’ll go more in depth about lenses later in the trail when you do your first explorations. Icon for Wave datasetsDatasets A dataset is set of specially formatted source data, optimized for interactive exploration.

From the home page you can do traditional and semantic searches that find items beyond exact keyword matches. Don’t forget about search—it can be useful when you have many assets in your org!Text box for entering search terms

You’ll learn the basics of the product as you get your CRM Analytics badges. However, keep in mind that you can always click Help icon in the top right corner if you need help or want to learn more.

Now, to prepare for further CRM Analytics exploration, let’s talk data!

Understand Importing Data and CRM Analytics Datasets

CRM Analytics provides multiple ways to import data, both from Salesforce and external sources. For example, you can use an CRM Analytics tool—like the dataflow or the dataset builder—to import Salesforce data.

The dataset builder has a point-and-click interface. The dataflow enables you to perform more advanced tasks. To import external data, you can use the CSV Upload interface to import manually or the External Data API to import programmatically. In addition, you can use third-party tools to import the data. For more information about integrating data, see Integrate Data into CRM Analytics Datasets.

The main thing to understand is that imported data is saved in CRM Analytics as datasets. And from datasets, you build lenses, dashboards, and apps. You don’t have to do any importing now, however, because we’ve done that for you. Let’s move right to the next task—creating an app.

Create Your First CRM Analytics App

Apps allow users to organize and control sharing of their datasets, lenses, and dashboards.
You’d like to create some lenses to share with only your group. You don’t want to save them in the Shared App because they’ll be visible to all CRM Analytics users in your org. To share assets with a select set of users, let’s create a new app for them.

  1. In CRM Analytics, click the Create button at the upper right and then select App.
  2. Click Create Blank App then click Continue.
  3. Enter My Exploration as the name of your app.
  4. Click Create. You created an app, and it displays in a new tab! New apps are empty when they are first created
  5. Let’s add a description so that your colleagues understand the app’s purpose and contents. Click the Details tab, and then click the pencil in the description area. Type a description into the box that appears. The description of the app.
  6. To make it easier to distinguish from other apps, change the app’s default icon. Click the icon and then select a new icon from the gallery. 

Awesome work, you created your first app! Later in the trail, you’ll create explorations to share from this app. But first, there’s more to learn about CRM Analytics apps.

Customize Your CRM Analytics Home Page

Now that you’ve created your first CRM Analytics app, you’re ready to customize your own CRM Analytics home page!
  1. Start by clicking the CRM Analytics Analytics Studio tab. On the left, you see filters and customizable views. All Items includes all assets but organizes your home page by the most recently viewed assets.
  2. Click All Items.
  3. From here you can filter the assets by type.  All Items menu.
  4. Click the Apps tab to view all apps.
  5. Locate My Exploration and click the row level action drop down arrow. Click Favorite.
  6. In a similar fashion, favorite the My DTC Sales app.
  7. Another handy feature found within filtered views is the view toggle for switching between tile view ( Icon that toggles to tile view) and list view ( Icon that toggles to list view).
  8. In tile view, you can identify assets by their thumbnail image. In list view, you can see additional information about each asset. In tile view, hover at the upper left corner of an asset to locate the Actions menu icon for the dropdown menu. In list view, hover at right side of the line to locate the dropdown menu. The menu has different actions depending upon the asset.
  9. The CRM Analytics home page has additional tabs to filter assets for easier access, such as, Created by Me or Shared with Me. The home page also has other areas that you can customize. Notifications are alerts that CRM Analytics can send you when a goal or measure is reached, exceeded, or falls below your mark. You can set up notifications to track the progress of your goals right on your home page. Watchlists enables you to get stock-ticker style tracking for your dashboard metrics. Use watchlists to take a snapshot of your top metrics from any dashboard and monitor them from the home page. Collections are like playlists for your data, enabling you to curate, manage, and share items, even if they’re spread across multiple apps.

Assets appear on your CRM Analytics home page in the order that you favorited them.

Run Presentations from CRM Analytics Apps

CRM Analytics apps are where you run your dashboards and lenses.
  1. If you’re not already there, click Favorites on your CRM Analytics home page.
  2. Click My DTC Sales. This opens the browse page of the app where you can see the app’s assets. (On the CRM Analytics home page, you can browse all of your assets, but when browsing an app, you’re viewing only the assets in that app.)
  3. Click the Run App button.

    If the app doesn't load on your first attempt, close the tab and log in again with this link: The app opens to the first dashboard in its navigation list. Notice that the upper part of the dashboard has the name of the dashboard and controls for running the dashboard and the app. The icon with three dots App drop-down menu icon opens a dropdown menu with additional options. Icons and dropdown menu in the upper right corner of the dashboardWhile running a dashboard in Analytics Studio, you can:
    • Edit the dashboard in the dashboard designer
    • Share from the dashboard
    • Full-screen the presentation
    • Open the notification panel and create notifications on dashboard widgets
    • Open the annotation panel and annotate dashboard widgets
    • Clone the dashboard in a new tab
    • Save modified views of the dashboard
    • Return the dashboard to its initial view
    • Navigate to other dashboards and lenses in the app
    • In addition, if you have manager access to the dashboard, you can:
      • Save the dashboard
      • Delete the dashboard
      • Print or save a PDF file of the dashboard
      • Use the Dashboard Inspector tools to assess performance
  4. There are a lot of things you can do while running a dashboard! We’ll cover most of these as we progress through the trail. First, let’s learn how to navigate through the assets in the app and set up a presentation.
  5. Click the down arrow next to the dashboard title to open the navigation list. Selecting other views from the DTC Sales dashboard.The list has the dashboards and lenses in the app that are available for presenting. Simply click a dashboard name to run the dashboard in your presentation. Because the DTC admin set you up to be a manager of this app, you have access to the controls for setting up presentations.
  6. Click Edit List to arrange your presentation. The Selected Assets column shows the order of your presentation. You can rearrange the order, or move assets to the available column so they don’t appear in the navigation list.
  7. Click Opportunity Details, and then click the left arrow. If you saved the app at this point, you could then share it with an individual or group that shouldn’t see opportunity details. You’d give them Viewer access to the app. For other colleagues, you could give Editor or Manager access, depending upon the amount of control you wanted them to have. For more information about sharing apps, see App-Level Sharing.
  8. Click Regional Sales, and then click the up arrow so that it becomes first in the list. Feel free to practice rearranging the navigation list. But just take a minute, because you need to move to the next module to learn more about CRM Analytics dashboards before the meeting with your manager!
  9. When you’re ready, set the navigation back the way it was by clicking Cancel.

Ready to Discover CRM Analytics

Take a moment and pat yourself on the back! In this module, you signed up for your CRM Analytics-enabled Developer Edition org and got to know the CRM Analytics environment. You created your own shareable app, set up your home page, and learned about app presentations. You did great!

But you’re just on the verge of learning the power of CRM Analytics. In the upcoming modules, you’ll navigate the dashboards in the sample app and then jump into real data exploration on desktop and mobile.

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