See What’s New with Marketing and Loyalty Management

Learning Objectives

After completing this unit, you’ll be able to:

  • Explain how to gain seamless marketing analytics for email and journeys with out-of-the-box dashboards and more.
  • Describe how to enrich and deepen your unified customer profile to enable more meaningful experiences.
  • Explain how to increase global reach on a single platform with new communication tools.
  • Describe how to ensure your loyalty program is generating value with liability calculations.
  • Explain how to easily engage your loyalty program members with the new drag-and-drop Loyalty Promotions content block.
  • Explain how to empower your service team members to better serve your most loyal customers.

Datorama Reports for Marketing Cloud

Optimize email and journeys with accessible, actionable insights and analytics. Integrate, map, and prep granular data for analysis via out-of-the-box dashboards, scheduled reports, and pivot tables.  

Learn more about Datorama Reports for Marketing Cloud.

Customer 360 Audiences Enhancements

Enrich and deepen the unified customer profile. Create a richer, single source of truth so you can give customers the personalized experiences they love.

Learn more about Customer 360 Audiences Enhancements.

WhatsApp Messaging 

Enhance your customer mobile journey with new global communication methods. WhatsApp Chat Messaging makes the channel and message creation process easy, so you can strengthen your customer relationships.

Chat Messaging in Journey Builder

Learn more about WhatsApp Messaging.

Program Liability Management 

Ensure your loyalty program generates value. Set up liability calculations with the Data Processing Engine to report on partner and promotion liabilities. Set promotion liability thresholds to optimize your active promotions.

Partner Liability fields on a Partner record in Loyalty Management

Learn more about Program Liability Management.

Loyalty Management Integration with Marketing Cloud 

Engage your loyalty program members with ease. Drag the new Loyalty Promotions content block right into your email. Send promos with clicks, not code.

Learn more about Loyalty Management integration with Marketing Cloud.

Loyalty Management Integration with Service Cloud Enhancements 

Empower your service team members to better serve your most loyal customers and create a connected experience. Now they can create a case and populate the fields right on a loyalty member’s profile.

Learn more about Loyalty Management integration with Service Cloud Enhancements.

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