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Learning Objectives

After completing this unit, you’ll be able to:

  • Explain how marketers can use Audience Studio data to drive better email campaign outcomes and onboard offline data.
  • Discuss how users can quickly send messages to a primary contact, lead, or person account from a case record.
  • Describe how Einstein Analytics for B2B Marketing extends Pardot Advanced capabilities for the enterprise marketer.

Audience Studio: Identity

Use Audience Studio data to drive better email campaign outcomes and onboard your offline data, like email, into Audience Studio to create audiences that look like your best customers. Increase reach for existing Audience Studio Marketing Cloud integrations by an average of 20% and up to 50%.

Audience Studio data

Learn more about Audience Studio: Identity

Distributed Marketing: Quick Send from Case

Users outside of corporate marketing can now quickly send messages to a primary contact, lead, or person account from a case record within their standard Sales, Service, or Community Cloud instance.

Learn more about quick-send from case records.

Pardot: Snippets Enhancements

You can now use snippets across any Pardot asset or business unit regardless of campaign. Use them in marketing content or for logos, copyright dates, company slogans, legal disclaimers, or other compliance-related content.

Learn more about enhancements to snippets.