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Succeed with a Complete CRM

Learning Objectives

After completing this unit, you’ll be able to:

  • Explain more about what Salesforce is and what it’s designed to do.
  • Learn how Salesforce’s Complete CRM is built to evolve with your needs.
  • Describe our suite of applications and how the cloud allows them to evolve alongside our customers.

Salesforce Can Help You with That

To close the customer gap and win the Age of the Customer, businesses need a complete Customer Relationship Management (CRM) tool. And Salesforce is a complete CRM tool that:

  • Helps you sell, service, and market.
  • Is completely secure and trusted by millions of users.
  • Can evolve with your needs over time.

Platform and apps unite to make your customers love you.

What Salesforce is and what it does truly depends on each customer’s definition of success.

The Salesforce Platform

Every one of our customers faces unique challenges. So it’s up to us to be their Swiss Army knife and provide them with a neatly packaged range of tools to choose from.

Our complete CRM consists of 10 core Salesforce apps, over 3,000 AppExchange partner apps, the ability to build custom apps, and the ability to connect to outside business systems.

The most important thing to know about complete CRM is that more isn’t necessarily better. MacGyver never used the toothpick in his Swiss Army knife, and you may never use our entire suite of products. The aim is for our customers to have the right mix of tools at the right time.

So let’s dig in, shall we?

Everything You Need, Nothing That You Don’t

Our suite of 10 Salesforce apps is the core of our business. Many of our customers stick to one or two of these apps focused in specific areas. Others layer on custom apps built on the Salesforce platform to solve a wide range of issues across their entire business.

Watch this short video and hear how Coca-Cola uses Salesforce to meet their ever-changing needs:

Our apps allow our customers to decide what they need, when they need it. The beauty is that it’s all on one platform that can deploy in days or weeks, and is secured by our world-class trust infrastructure.

Because most of it is prebuilt and ready to rock, our customers can focus on adding value, not building from scratch.