Tour the Customer 360 Solution Portfolio

Learning Objectives

After completing this unit, you’ll be able to:

  • Describe the powerful solutions that make up Salesforce Customer 360.
  • Explain the relationship between Salesforce Customer 360 and the Customer 360 Platform.
  • Learn how to extend the power of Salesforce Customer 360.

Powerful Solutions to Power Your Customer Relationships

Now you know all about how Salesforce Customer 360 is an integrated CRM system that unites sales, service, marketing, commerce, IT, and so much more. 

Customer 360 is made up of powerful solutions that help you put your customers at the center of everything you do.

Customer 360

Let’s go for a spin and learn about all of the solutions that make Customer 360 and the Customer 360 Platform trusted, smart, flexible, and sustainable. 

Salesforce Customer 360 Solutions It Helps You:

Manage every step of the sales journey, from the first contact through the win, accelerating sales processes with the flexibility of Sales Cloud.
Deliver exceptional experiences with Service Cloud, an easy-to-use, intelligent, and personalized customer service platform.
Reach audiences across multiple touchpoints—digital advertising, email, mobile, and more—with personalized messages using Marketing Cloud.  
Grow online business and develop meaningful customer relationships with seamless experiences using Commerce Cloud.
Access Tableau to bring enterprise-wide data together and Einstein Analytics for actionable insights on data within Salesforce.
Integration Create smarter, connected experiences with MuleSoft, our most trusted integration platform.
Platform Develop engaging, smarter apps for customers, employees, and partners on one trusted, flexible platform with the Customer 360 Platform.
Work with platforms designed for their specific industry like Financial Services Cloud, Health Cloud, Consumer Goods Cloud, and more.
Safety With Health Cloud, manage testing, health, and entry protocols to create safer in-person experiences at events and in the workplace.
Sustainability Use Net Zero Cloud to easily track, analyze, and report on carbon emissions and waste management data across your business ecosystem, including suppliers.
Extend the power of Salesforce with partner-built solutions and consultants on AppExchange, the world’s leading enterprise cloud marketplace.
Get customers the resources and guidance they need to achieve long-term success with Salesforce through always-on resources like adoption and professional services.

You may be somewhat familiar with our Sales, Service, Marketing, and Commerce solutions: These are our core solutions that help you grow customer relationships across these key functions. It’s important to understand that the value of Customer 360 isn’t just found in our technology. Customers can achieve business value faster with access to resources, experts, and services that include best practices and learnings across 150,000 customers, and from our vast ecosystem of trusted partners and third-party integrations. Be sure to check out the Salesforce AppExchange and keep exploring Trailhead to dip your feet into the Salesforce ecosystem and all of the resources available. 

Now, let’s explore the Apps solution a little deeper and learn how the Customer 360 Platform helps you build powerful custom apps to take your success even further.

Make Any Experience Possible with Salesforce Customer 360 Platform

Salesforce Customer 360 is powered by the Salesforce Customer 360 Platform. This platform is the underlying set of services—including application boosters like artificial intelligence (AI), mobile, voice, and more—that are available in Salesforce and custom applications connected to Salesforce. 

With this platform and underlying set of services, you can customize and build whatever it is that makes your company unique. And when you have a business application that’s unique to you, everyone is more successful.

Let’s take a quick look at all of them and learn how they can help you.

Customer 360 Platform Services It Helps You:
Build engaging mobile apps with clicks or code using Salesforce data, both internal and external.
Share valuable data in a secure, tamper-proof, and transparent way, creating visibility with partners.
Discover insights, predict outcomes, and recommend actions with a layer of intelligence that’s embedded in every application. This includes out-of-the-box features for sales, service, marketing, and commerce, with AI services for admins and developers.
Classify images at scale, detect objects within images, and extract text from documents using image recognition and deep learning models of their brands, products, and more.
Communicate with Salesforce on any device using speech recognition and natural language processing to log meeting notes, get daily briefings on smart speakers, drive analytics dashboards, and create Einstein voice assistants for smart speakers.
Add our trusted service suite to your applications for assistance with compliance, industry regulations, internal policies, insights, and controls.
Privacy and Identity
Collect and respect data use and privacy preferences, and transform CRM contacts into digital identities that can manage their own data.
Quickly launch prebuilt, use-case-specific or industry-specific solutions and components for customers and partners.
Build mobile apps, customize pages, and create communities using our low-code and no-code service, which includes drag-and-drop components and visually automated workflows that deliver modern user experiences on any device.
Assemble workflows quickly, easily, and intuitively.

To dive even deeper into the nitty gritty of the Customer 360 Platform and how to build apps with Salesforce Customer 360 Platform Services, check out the resources below.

You’re now ready to go explore our solutions and products even further. 


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