Personalizing Content with Experience Builder

Learning Objectives

After completing this unit, you'll be able to:

  • Add CMS content to an Experience Builder site.
  • Personalize content using audience settings.

Distribute Your Content Through an Experience Builder Site

Like we mentioned earlier, our marketing and sales content experts Sheng and Elle are using the Tucker Home Goods Experience Builder site to share content they created in the CMS. Sheng, the content admin, was able to add the site as a publishing channel, but Chris, the Salesforce admin, still needs to take a few steps for the content to be available to folks using the site.

Chris knows that she can add the content as single items, with the CMS Single Item component, or as full collections, with the CMS Collection component. Chris decides to go the collections route, since Elle and Sheng have done such a great job of helping to organize the content.

She jumps into the site's Builder space, and creates a page for each collection that she wants to showcase. She then adds the CMS Collection component to each new page she’s created. Chris then maps the collections to the Builder components, and beautifies the content with Tucker Home Goods branding. The component populates with the mapped content, and Chris lets her content experts check out the preview site before she publishes anything.

Adding a collection using a Lightning component

Show the Right Content to the Right People

Now, the great thing about sharing content via an Experience Builder site is that you can personalize it a million different ways using audiences.

To take a deeper dive into audiences, check out Personalize Experience Builder Sites with Audience Targeting.

Chris, the Tucker Home Goods admin, wants to make sure that the right audience is seeing the right content. Since the content created by Sheng and Elle is going to be translated into Portuguese and Japanese, Chris wants to make sure that folks in the different locales see the right languages.

For each content page she’s set up on the site, Chris creates a page variation for each language. For example, the Home Furnishings content page has two page variations: Home Furnishings (Japanese) and Home Furnishings (Portuguese).

Once the admin has the page variations, she can set up specific audiences to access those pages. To ensure that Japanese customers see Japanese content, Chris sets up a new audience with location (Japan, naturally) as its main criteria.

Creating a new audience with Japan as the main location criteria.

She sets up a different location-based audience with Brazil as its location. She then assigns the audiences to the page variations for each translated language.

Once she has the right page variations assigned to the right audiences, she has her content experts Elle and Sheng do a test run of the site. If everything checks out, all she has to do is activate and publish the site for the pages to be visible to the site users.

And there you have it! The team at Tucker Home Goods has created, organized, and shared content using Salesforce CMS and Experience Cloud.

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