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Maintain Your Marketing Cloud Email Specialist Certification for Spring ’19

Learning Objectives

After completing this unit, you’ll be able to:

  • Discuss the top new features in Marketing Cloud.
  • Maintain your Marketing Cloud Email Specialist certification.

Salesforce Certification—Special Maintenance Policy

If you currently hold the Marketing Cloud Email Specialist credential, you do not need to complete this module by the previously posted April 10th certification maintenance deadline. Instead, your Salesforce certification will automatically be maintained into the next release cycle.

There is no action required, and your certification will not expire. Your certification status will be updated by April 10, 2020. We'll send you an email confirmation to let you know when we've updated your status.

Of course, we know you want to keep your skills up to date and learn about the latest features. This module contains lots of great info about the latest release, which you can explore without worrying about deadlines. Salesforce introduced a number of great feature enhancements. Let’s take a look at some of the more important ones.

Email Studio

Two-Step Login

What’s New?

Marketing Cloud has enhanced its overall system performance with a two-step login experience that routes your requests faster to the right environments. This applies to all customer logins to Marketing Cloud except DMP, Data Studio, and Social Studio.

How Does It Work?

Enter your username on the first login screen and click Next. Enter your password in the second login screen and click Log In

Domain Registration

What’s New?

You can now streamline the verification process and avoid send restrictions with Domain Registration. Domain Registration verifies From addresses by accounts for a domain that is not part of a recommended authenticated domain via a Sender Authentication Package or Private Domain. Previously, you had to send an individual verification to all From addresses. With Domain Registration, all associated user email addresses using the registered domain are verified without sending an email to that address.

How Does It Work? 

When you register a domain, a token is generated. Provide the token to the agency or department that manages your domain name to place the token in a new .txt file in the DNS record for your domain. When the Marketing Cloud-generated token and the DNS .txt file token match via a DNS lookup, the domain is registered. Contact your Marketing Cloud account representative for information on enabling this feature for your account.

Domain Registration is specifically for identifying the sender as part of the domain verification process. Using an authenticated domain via a Sender Authentication Package or Private Domain is still recommended for best deliverability.

Content Builder

Litmus Previews Integration

What’s New?

Creating, previewing, and testing Content Builder emails across multiple channels is now easier than ever. Salesforce has partnered with Litmus to provide a new Litmus Preview integration directly within the Content Builder workflow. Litmus Email Previews allows you to preview email across 70+ browsers, devices, and clients. 

How Does It Work?

Litmus Email Previews is available in Preview and Test for Content Builder emails in Email Studio. An existing Litmus Pro or Enterprise account is required to access Litmus Email Previews in Email Studio. Litmus APIs are used to access previews of Marketing Cloud emails directly inside the email creation flow. 

Litmus Email Previews login available in Email Studio

Litmus Email Previews panel with various email renderings in Preview and Test.

Custom Content Block SDK

What’s New? 

Create custom content blocks using the Custom Content Block SDK. Content Builder includes native editors, called block widgets, used to create and edit the block's content. Custom block widgets can be developed to give users a customized editing experience with the Content Builder editor. 

How Does It Work?

You can add services- and client-created blocks via Installed Packages. User access to custom blocks is controlled via the Licenses tab in the Installed Package containing the custom block. Partner blocks require approval for listing in AppExchange. Check it out here.

A custom content block built for Content Builder.

Journey Builder

Create Emails in Journey Builder

What’s New?

Journey Builder had a makeover and is now easier for new users to learn and identify which steps are required and which are optional, resulting in fewer clicks to configure most activities. No need to navigate away from Journey Builder to create your emails; you can now write, edit, preview, and test emails within the application. When you create an email from the Email Activity in Journey Builder, the new email is included in the journey.

How Does It Work?

Drag the Email Activity into the journey. Click the activity to open the configuration panel. Click New Message to initiate the Create Email flow that you are already familiar with in Email Studio and Content Builder. No migration is necessary; all users have access to these awesome changes.

The Email Activity Summary page in Journey Builder.

Journey Folders

What’s New? 

Organize your journeys in a flash with Journey Folders. Journeys can be organized immediately after creating and saving them. You can also add journeys to folders from the Journey Builder dashboard at any time. 

How Does It Work?

Create, move, and rename folders directly from the Journeys dashboard. Then drag journeys into a folder. Select multiple journeys to move at the same time. Or put a journey you create into a folder immediately by clicking Organize after saving the journey. You can delete folders, but be aware that any journeys in that folder will also be deleted.

Hierarchy of folders in Journey Builder Folders.

Contact Builder

Contact Delete Enablement

What’s New? 

Contact information is deleted to reduce the number of contacts in your account or to meet data compliance regulations. Account admins can now make Contact Delete functionality available within their Marketing Cloud account. 

How Does It Work?

An enablement switch has been added under Contacts Configuration. For Enterprise 2.0 accounts, enablement occurs at the parent account level for the entire organization. When enabled, this feature operates differently for different account types.

  • Enterprise 2.0 accounts require deletions to originate from the parent account.
  • Lock-and-Publish accounts isolate deletions to that account, no matter which accounts exist in the larger structure.
  • On-Your-Behalf accounts require deletions to originate in the parent account and cascade to child accounts.
  • Agency and Agency Client accounts isolate deletions to that account, no matter which accounts exist in the larger structure.

View Contact Delete Requests in the Analytics Dashboard or via REST API Resources

What’s New? 

You can now easily review the status of your contact delete requests and monitor how the requests progress through the contact delete process in your account. This information can be used to help you comply with data protection and privacy regulations, such as the GDPR’s Right to Be Forgotten regulation.

How Does It Work?

In Audience Builder, click Contact Builder. On the Contacts Analytics tab, the Contact Delete Request Status dashboard shows the status of your contact delete requests by day, week, or month. You can also use public REST APIs to integrate with other tools, such as Datorama, PowerBI, Tableau, or Grafana to access the data shown in the dashboard.

All Contact Builder users in Marketing Cloud have this enhancement.