Maintain Your Marketing Cloud Administrator Certification for Winter '21

Learning Objectives

After completing this unit, you’ll be able to:

  • Secure your Marketing Cloud account with multi-factor authentication.
  • Create new users from Setup home.
  • Use a fallback address in sender profiles.
  • Receive send error notifications with Alert Manager.
  • Manage public SSH keys for Marketing Cloud SFTP users.
  • View and edit tracking parameter strings with Parameter Manager.
  • Secure custom domains faster with self-serve SSL.

Salesforce Certification

If you hold the Salesforce Marketing Cloud Administrator credential, keep in mind you need to complete this module by the due date to maintain your certification. Another important part of maintaining your credential is ensuring your Trailhead and Webassessor accounts are linked

Interested in learning more about getting certified? Check out the Salesforce Marketing Cloud Administrator credential.

Salesforce introduced a ton of great feature enhancements. Let’s take a look at some of the more important ones for this release.

Note: While anyone can earn this badge, this module is designed for those who hold the Salesforce Certified Marketing Cloud Administrator certification. 

Secure Your Account with Multi-Factor Authentication

Multi-factor authentication (MFA) enhances your login process by adding another layer of protection against common security threats, including phishing attacks, credential stuffing, and account takeovers. With MFA, a user must provide a separate authentication factor in addition to their username and password before they can log in to their Marketing Cloud account. So even if a user’s credentials are compromised, the additional factor helps prevent unauthorized access.

Your Marketing Cloud users can choose between these strong authentication factors.

Marketing Cloud admins can also send a temporary code to any users who forget or lose their authentication factor.

Multi-factor authentication in Setup settings.

You are strongly encouraged to implement MFA for tenants as soon as possible. If you use Single Sign-On (SSO) to handle your Marketing Cloud logins, we still recommend enabling MFA for your identity provider (IdP) as an extra safeguard.

Create New Marketing Cloud Users Directly from Setup Home

You can now quickly add new users from the Marketing Cloud Setup Home page. 

How: On the Setup Home page, click Create. Add basic name and contact information in the first step, then assign one or more Marketing Cloud roles in the second step. Review your information, click Create, and your new user receives a notification and a temporary password.

Create menu showing New User in upper right corner of Setup Home page.

Additional steps for adding a new user from Setup Home can be found here.

Use a Fallback Address in Sender Profiles

If you use AMPscript in sender profiles to dynamically populate the from address at send time, you can provide a fallback address to use if an unverified address is found during the validation check. 

Where: This feature is available to Marketing Cloud users with access to Enhanced Sender Profiles. The Fallback Address field displays when a user adds AMPscript in the sender information section of a sender profile to populate the from address at send time.

How: Fallback addresses have to be verified in From Address Management. An unverified or nonsendable From address cannot be used as a fallback address.

Receive Send Error Notifications with Alert Manager

Receive critical system alerts with Alert Manager. Marketing Cloud admins can now receive notifications when sends from Email Studio, Automation Studio, or Journey Builder stop due to system error or subscriber limit. 

As part of our commitment to Trust, Marketing Cloud now monitors email sends for errors and automatically alerts the email recipients that the administrator designates in Alert Manager. Previously, for send errors, we attempted to resume the send up to three times. If the last attempt was ineffective, the send was canceled, and Support contacted the account admin.

Admins are not automatically added to receive alerts. To receive alerts, enter an admin email address.

Where: Access Alert Manager in Setup | Settings | Company Settings.

How: On the Alert Manager Setup page, click Edit, select a user from your business unit, and click Save.

Select Recipient for Email Job Error Alert dropdown on the Alert Manager Setup page.

Manage Public SSH Keys for Marketing Cloud SFTP Users

Manage your public SSH keys with your Marketing Cloud SFTP accounts. Configure each SFTP user to authenticate using a password, SSH key only, SSH key or password, or a combination of SSH key and password.

Where: To configure your public SSH key, use Key Management in Setup. Use the authentication options for these SSH keys on the FTP Accounts page.

How: Learn more about Key Management here.

Options to configure a new key on the Key Management page in Setup.

Parameter Manager

Parameter Manager is a link string parameter utility that lets you view and edit Google Analytics and Web Analytics Connector (WAC) tracking parameter strings, all in Marketing Cloud Setup. Parameter Manager provides the flexibility and capability to resolve tracking conflicts between Google Analytics tracking and WAC. Learn more here.

Where: Parameter Manager is found in Setup under Data Management.

How: Click a string to view or edit tracking configuration in Parameter Manager.

The Parameter Manager screen in Setup.

Self-Serve SSL Certificates for Custom Domains

You can now request to secure custom domains directly within Marketing Cloud Setup. Previously, the Marketing Cloud process for provisioning SSL Certificates took up to 4 to 6 weeks to secure the domains. The new self-serve SSL lets you secure custom domains faster.

Where: Customers use Custom Domains under Setup to secure custom domains configured for Sender Authentication Package (SAP) or private domains configured for CloudPages.


  1. Navigate to Setup, then search for and select Custom Domains.
  2. Click the action arrow next to a domain, then select Secure this Domain.


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Source: Trailblazer Community Impact Survey 2019