Study Up on Digital Marketing

Learning Objectives

After completing this unit, you'll be able to:

  • Describe governance and compliance in relation to digital marketing.
  • Recognize security best practices for data, permissions, and personally identifiable information.
  • Describe Marketing Cloud product inventory and offerings.

Key Topics

This unit prepares you for the digital marketing section of the Salesforce Marketing Cloud Administrator exam, which makes up 13% of the overall exam. This section of the exam tests these topics.

  • Security best practices for data
  • Product offerings
  • Digital marketing compliance

This unit provides a number of interactive, real-world, scenario-based questions that are a lot like the ones you’ll encounter as a Salesforce Marketing Cloud Administrator. Looking at these scenarios helps you to take this digital marketing section of the Marketing Cloud Administrator exam. As you tackle the practice questions, you get immediate feedback on your answers, along with detailed information on why your answers are correct (or incorrect).

The unit also contains interactive flashcards centered around study topics that help you prepare for the Digital Marketing section of the exam. 

Download the Guide

Would you like a hard copy of this module’s content as a study aid? Download the Salesforce Marketing Cloud Administrator Certification Prep: Marketing, Channels, and Maintenance guide. (Each module in this trail includes a link to a printable version of the content that you can download.)

Exam Practice Questions

Ready to jump in? The sample tool below is not scored—it's just an easy way to quiz yourself. To use it, read the scenario, then click on the answer you think is correct. Some questions may have more than one correct answer. Click Submit to learn whether the answer you chose is correct or incorrect, and why; if there’s a longer explanation, click Expand button and then click anywhere in the window to close it. When you reach the end, you can review the answers or retake the questions.

Did you get a scenario wrong? Check out the table below for related study material.

Scenario 1
Learn more about the DoNotTrack  preference attribute.
Scenario 2
Learn more about Interaction Studio.

Exam Topic Flashcards

The following flashcards cover CAN-SPAM and Interaction Studio. Use these interactive flashcards to brush up on some of the key topics you’ll find on this part of the exam. 

Read the question or term on each card, then click the card to reveal the correct answer. Click the right-facing arrow to move to the next card, and the left-facing arrow to return to the previous card.

Did you get a flashcard wrong? Check out the table below for related study material.

Flashcard 1
Learn more about CAN-SPAM.
Flashcard 2
Learn more about Interaction Studio.

Looking for more information? Explore these related badges and resources.

Content Type
Digital Engagement


Good work! You've studied up on all things related to digital marketing. Up next, let's dive in to the exam section on channel management.


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