Get Started with the AppExchange Partner Program

Learning Objectives

After completing this unit, you’ll be able to:

  • Define what the AppExchange Partner Program is.
  • Define what the Partner Community is.
  • Sign up for an AppExchange Partner Program account.
  • Invite team members to your AppExchange partnership.
  • List the different ways you can get questions answered.

What Is the AppExchange Partner Program?

If you use Salesforce, you know that almost everything can be customized to suit your needs. From basic UI tweaks to advanced under-the-hood changes, the Salesforce platform is built to adapt to your business challenges. But did you know you can share these customizations with Salesforce users and build a thriving business at the same time?

That’s where the AppExchange Partner Program comes in. The AppExchange Partner Program gives you everything you need—including knowledge, tools, and infrastructure—to take your ideas to market. As an AppExchange partner, you build on the Salesforce platform, which puts you ahead of the game even before your team starts developing.

Because the Salesforce platform is:
Your solution is:
Secure, scalable, and always available
Core to all our products
Available to millions of users today
Upgraded three times a year
Ready to grow in a rapidly changing business landscape
Both declarative and programmatic
Easy to build with clicks or code

You don’t have to be a veteran Salesforce user to become an AppExchange partner. All you need is an idea for the next killer solution—we’ll help you bridge the gap between idea and marketplace.

What Is the Partner Community?

The Partner Community is the online home of the AppExchange Partner Program. Foremost, it’s a meeting place—a community where AppExchange partners and Salesforce experts gather to share knowledge. It’s also a resource—a place where you can go to get training, support, and manage your AppExchange partnership. Here are some of the things you can do in the Partner Community.

A view of the Partner Community site

  • Learn how to plan, design, build, sell, and distribute your solution. A lot goes into taking an idea to marketplace. And the Partner Community has a wealth of resources, like instructional videos and in-depth documentation, to guide you on that journey. If you’re looking to expand your Salesforce expertise, we also have an extensive online training catalog. The catalog includes certification prep courses, role-specific training for your team, and even information about the new Lightning Experience.
  • Collaborate with other AppExchange partners who are building on the Salesforce platform. When we say community, we mean it. The Partner Community lets you meet and learn from AppExchange partners who’ve built successful businesses on the Salesforce platform. As you gain experience, you’ll have the opportunity to share your knowledge with others.
  • Engage with Salesforce experts. In the AppExchange Partner Program, you’re never on your own. Each week we host office hours in the Partner Community, which give you a chance to engage directly with our experts in sales, marketing, and security. It’s also where you can log support cases and communicate directly with our dedicated Partner Support team.
  • Discover new features, products, and programs. We’re always looking for ways to make partners more successful. The Partner Community is how we share these developments and show you how to integrate them into your business.

Take your first step in joining the AppExchange Partner Program. It's easy and free. Simply follow the AppExchange sign-up instructions.

Invite Your Team to the Partner Community

As you develop, sell, and support your solutions, you’re likely to work with one or more team members along the way. After you’ve been accepted into the AppExchange Partner Program, it’s easy to invite a colleague to join you.

  1. Go to
  2. Log in to the Partner Community using the credentials associated with your partner account.
  3. Choose Manage UsersA view of the Manage Users link on the Partner Community homepage
  4. Choose Invite User.
  5. Enter the email address of the person you’re inviting. Optionally, assign permissions to fit that person’s role on your team.
  6. Click Invite. We’ll send an email to that person inviting them to log in to the Partner Community.
  7. That’s it! Repeat this process until you’ve invited all your team to the Partner Community. If you ever want to change permission settings, you can do so on the Manage Users page.

Stay Current with the AppExchange Partner Program

Delivering regular innovation is part of the Salesforce DNA, so we’re constantly looking for new ways to help AppExchange partners build a thriving business. To help you stay current, we offer several channels for you to learn about the latest technology, resources, and events.


Some of these resources require you to log in to the Partner Community first. Before you try to access them, make sure that you’ve signed up for and have been accepted into the AppExchange Partner Program.

If you are:
Then check out:
No muss, no fuss—You want a one-stop shop for information about the AppExchange Partner Program.
The News & Events page in the Partner CommunityThe News & Events page gives you quick access to recent articles and blog posts, as well as a calendar of events and webinars. And don’t worry if you can’t make a webinar—most are recorded.
A Chatter enthusiast—You want to engage in conversations or ask questions.
The Announcements and Alerts Chatter groups in the Partner CommunityWe share general AppExchange partner news, tips, and best practices in the Announcements group. The Alerts group is where we communicate important and time-sensitive information.
A social media guru—You want information that’s easy to share with your personal and professional network.
Partnerforce on Twitter, Facebook, and LinkedIn
All about the visuals—You want information delivered with compelling audio and visual content.
Partnerforce on YouTube and Slideshare

Find Answers to Questions About the AppExchange Partner Program

What are the requirements and benefits for AppExchange partners? For up-to-date information about partner tiers and the requirements, see the  AppExchange Partner Program Page.

As you develop, sell, and support a solution, it’s normal to run into questions that you can’t answer on your own. Along with keeping you in the know about news and events, the Partner Community is your best resource for getting those tough questions answered.


Some of these resources require you to log in to the Partner Community first. Before you try to access them, make sure that you’ve signed up for and have been accepted into the AppExchange Partner Program.

Hearing from You Q & A

Every month we host AppExchange Hearing from You Q & A webinars. Office hours give you the opportunity to learn from and chat with Salesforce experts about topics like technology and marketing. And yes, they’re way better than the office hours you remember from school.

AppExchange Partner Office Hours
The Office Hours You Remember
The comfort of your own home or office
A cramped office on a part of campus that you didn’t know existed
Scheduled regularly, with plenty of advance notice
Scheduled randomly, possibly according to the lunar cycle
What you talk about 
Things to help grow your business, like operations, technology, marketing, sales, and Dreamforce
Something likely to cause drowsiness

You can check out the webinar schedule at in the Upcoming Events section.


We have two Chatter groups dedicated to questions from AppExchange partners. Experts on the partner operations team and fellow AppExchange partners monitor these Chatter groups.

Questions & Answers
Have a general question about the AppExchange Partner Program? Ask in this group.
Technical Enablement
Have a technical question about the tools, technologies, and techniques you use to build your solution? Ask in this group. You can also share AppExchange partner best practices, including technical how-tos, workarounds, and design patterns.

Update your Chatter settings so that you receive an email whenever someone posts to these groups. It’s a great way to learn about the technical and business aspects of an AppExchange partnership. And the groups contain valuable info that's guaranteed to save you time when you begin developing. To update your Chatter settings, go to the Collaboration tab in the Partner community.

Also consider getting notifications for the Official: AppExchange Partner Program chatter group, where we make announcements and provide updates.

Partner Support

If you’re having trouble answering a question using other Partner Community resources, log a support case. The Partner Support team can assist you with questions about your application to the AppExchange Partner Program, partner status, and order status. They can also help you enable the AppExchange-specific features that you’ll use to run your business.

To log a support case in the Salesforce Partner Community, click the question icon and then click Log a Case for Help.


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