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Work with Records

Learning Objectives

After completing this unit, you’ll be able to:

  • Describe a person and explain how one is modeled.
  • Create and customize a person account.


A client can be modeled using Person Accounts, or the Individual object model in Financial Services Cloud, but not both. The trial org used in this module has Person Accounts enabled by default, and this module is built using the Person account model. For more information about what model works best for your business, see Implementation Considerations for Person Accounts.

What’s a Person?

A person is someone with whom your company is doing business, also known as a client or a customer. An example of a person is Rachel Adams. She’s part of the sample data in the Financial Services Cloud trial org, and she has a person account that stores information about her.

As the diagram shows, Rachel Adams has opportunities, assets and liabilities, financial goals, and more.

Data model with a large box representing the person account. Lines emanate from the person account showing relationships such as, person account presents an opportunity; person account owns Assets and Liabilities; person account wants to achieve Financial Goals.

Salesforce supports two kinds of accounts: business and person.

  • A business account stores information in an account object and a contact object. The account object contains information about the business. The contact object contains information about the person you work with at that business.
  • A person account is useful when you’re doing business with a person (B2C). A person account combines account and contact information into one record.

Under the hood, a person account is both the contact and account objects. Person accounts bring together fields from account and contact in a single record to provide a completely streamlined, customizable, and simplified user experience in Financial Services Cloud. Usually you see Rachel as a single object, but sometimes she appears as both an account and a contact, such as in global search. Don’t worry—they’re always part of one person account and both parts appear when you click either one.

We’ll show you what we mean.

Create a Person

Now that you know what a person is, let’s create one: Vivian Torres.

  1. Click the App Launcher (App Launcher icon) in the upper left corner and select Wealth Management.
  2. From your Home page, click Accounts.
  3. Click New.
  4. In the New Account dialogue, choose Person Account.
  5. Fill out the values for the new client. Account Name is Vivian Torres.
  6. Add more information about Vivian. Her Occupation is bodyguard.
  7. Click Save.

Vivian’s new account shows up in Accounts view.

Customize a Person Account

Now you’re ready to customize your new person account by setting up a custom record type. A custom record type lets you control what data is displayed or how it’s displayed.

Matt the admin supports two kinds of users: wealth management advisors and insurance agents. He’d like to use the person account for both of them. But each type of user must see different contexts, fields, and displays.

So how can Matt set that up? By using record types. One set of users, the wealth management ones, can use the standard record type without any modifications. But Matt must create an additional record type for the insurance customers, because he wants them to see different information.

Let’s make that change.

First, create a person account record type called Policy_Holder, customized to display insurance information.
  1. Click your profile picture in the upper right corner of your screen.
  2. Select Switch to Salesforce Classic.
  3. Click Setup and select Setup.
  4. In the Quick Find box, enter Person accounts.
  5. Select Record Types.
  6. Click New.
  7. Choose Person Account from the Existing Record Type dropdown list.
  8. In Record Type Label, enter Policy Holder.
  9. The Record Type Name is Policy_Holder.

    If desired, add a brief description.

  10. Select Active to activate the record type.
  11. Enable this change for the System Administrator and Advisor Profiles.
  12. Click Next.
  13. Select Apply one layout to all profiles.
  14. Choose your page layout. For this example, choose Person Account Layout from the dropdown list.
  15. Click Save.
  16. Click your name and click Switch to Lightning Experience.
Now that you’ve created the record type for the person account, map it to behave like a Financial Services Cloud person.
  1. Click Setup and select Setup.
  2. From Setup, enter Custom in the Quick Find box, then select Custom Metadata Types.
  3. Click Individual Record Type Mapper.
  4. Click Manage Individual Record Type Mappers.
  5. Click New.
  6. Complete the following information for the record type mapper.
    • Enter the label for your custom record type mapper: Policy Holder.
    • For Account Record Type, enter Policy_Holder.
    • Save your changes.

When you create an account, this custom record type is now available.

Now you’re an expert on person accounts: you know what a person account is made up of, how one is modeled, how to create one, and how to customize it. Now let’s add a person to a household and explore those relationships.