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Harness the Power of the Platform

Learning Objectives

After completing this unit, you’ll be able to:

  • List the advantages of building on the Customer 360 Platform.

Platform Services and Builders

The Customer 360 Platform allows you to extend Salesforce applications and build new tools and interfaces suited to your company’s needs with little or no code.

For example, with just a few clicks you can set up Einstein Prediction Builder to make AI-powered predictions, such as how likely a deal is to close. Or you can use drag-and-drop components in Lightning App Builder to create a custom app for your sales team.

The Salesforce Customer 360 includes a set of applications, such as Sales, Service, and Marketing, and a platform with built-in services such as security, mobile, and voice.

The Customer 360 Platform’s integrated services make your business secure and scalable.

  • Mobile—Take your business mobile without any additional work.
  • Artificial intelligence (AI)—Discover insights, predict outcomes, recommend actions, and automate workflows with a layer of intelligence that’s in every application.
  • Vision—Embed intelligent image recognition in your apps.
  • Voice—Get updates, take notes, and more by talking to Salesforce with Einstein Voice.
  • Security—Keep your data secure with a multitenant cloud and sophisticated identity tools.
  • Builder—Build mobile apps, customize pages, and create communities for customers and partners using our low-code and no-code Lightning Platform service.
  • IoT—Integrate data from connected devices in Salesforce.
  • Blockchain—Build trusted partner networks that share verified, distributed data.

These services are integrated across the Customer 360 Platform. They allow you to take advantage of Salesforce’s latest innovations without the work of installing new software, skilling up new employees, or setting up integrations with third-party software.