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Learn Voice Fundamentals

Note

Note

We provide Einstein Voice to selected customers through a pilot program that requires agreement to specific terms and conditions. Einstein Voice is subject to change and isn’t generally available unless or until Salesforce announces its general availability in documentation or in press releases or public statements. We can’t guarantee general availability within any particular time frame or at all. Make your purchase decisions only on the basis of generally available products and features.

Learning Objectives

After completing this unit, you’ll be able to:

  • Explain the basics of voice.
  • Articulate the fundamental shifts voice devices are having on the consumer experience.

Voice, It’s the New Consumer UI

By now, you have probably used, or at least have seen, voice-activated technology. Technology that once came to life only on time-traveling spaceships has now taken center stage as the new frontier of how consumers interact with their products. Devices all around us—from mobile phones and speakers to cars and refrigerators—are rapidly coming to life and are enabling us to interact with our products in new ways. Think about the way search has evolved throughout your lifetime. You started off searching for information by typing in a search bar on your desktop, then by typing with the touch of your finger in an application on your smartphone or tablet, and now, with a simple “Hey Google,” you can ask your phone or your smart speaker to respond with whatever information you’re looking for verbally. Kids nowadays don’t need to learn how to use the command line the way some of us did. Instead, a toddler can easily ask Spotify to play their favorite song from Frozen and their device automatically responds to their vocal command. The evolution of the user interface has become increasingly more intuitive-from click to touch and now, to voice. 

Corresponding image of the evolution of the user interface showing the command line, desktop, mobile, and now voice.

Everybody’s Using Voice

It’s easy to see how voice technology can benefit consumers in their daily lives. Being able to speak to your device makes multitasking easier and you get results faster. Overall, it makes your daily routine a lot simpler. This likely explains why adoption is growing at such a rapid pace. In the U.S. alone:

  • 46% of adults currently use some sort of voice-activated assistant, primarily on their smartphones.
  • 16% of adults owned a smart speaker—a 128% increase from January 2017.
  • Over 55% of U.S. households will own some form of smart speaker by 2022.

So, how are consumers using their voice assistants? To help them with everyday tasks like searching for information, checking the weather and news, playing music, setting timers and reminders, sending texts and emails, checking traffic, and adding items to shopping lists. In essence, they’re being used as personal assistants.

Just like a voice assistant can help you with personal tasks, they can also help you at work. So, what does this mean for the enterprise? Automation has already embedded itself into businesses, improving efficiency and productivity. Now, by adding a level of human interaction, you can automate basic tasks at work such as setting reminders just by using your own voice. 

Now that you know the basics of what voice technology is, we want to dive deeper into what this means for Salesforce. Continue on to the next unit to learn more!

Resources: 

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