Overview

Who should take this course?

This course is designed for digital marketers who manage the email channel for their marketing team. Whether you’re new to Marketing Cloud or want tips to improve your existing customer journeys, this class is a great place to start. No prior knowledge of Marketing Cloud is needed.

When you complete this course, you will be able to:

• Explain compliance concepts to ensure optimal deliverability.

• Use tools within Marketing Cloud to uphold deliverability standards.

• Utilize email design best practices to ensure the best customer experience.

• Develop effective, relevant messages using Content Builder.

• Evaluate different delivery methods and options when sending an email message.

• Implement customer journeys using automation tools within Marketing Cloud.

• Differentiate the use cases for automation activities in Automation Studio and Journey Builder.

• Define fundamental data management and structure terminology.

• Use data segmentation tools to create targeted emails.

• Apply a simple data model concept to a real-world scenario.

• Define subscriber statuses, unsubscribe methods, and preferences.

• Analyze marketing campaigns using common key performance indicators (KPIs).

• Solve a common marketing problem with troubleshooting guidance.

• Implement testing methods and tools to ensure quality control.

• Explain fundamental account and sending administration best practices.

• Know where to go for more information, guidance, and support.

• Describe Marketing Cloud platform capabilities.

Prework