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~ 5 Minuten
Aufgabe

Visitors & Prospects

Exam Weight 8%

+400 Punkte
Modul

Account Engagement for Targeted Audiences

Learn to generate leads and nurture those leads until they are sales ready.

~ 55 Minuten
Link

Cookies & Activity Tracking

Trailblazer Community Documentation

~ 10 Minuten
Link

Managing Visitors and Prospects

Trailblazer Community Documentation

~ 15 Minuten
Aufgabe

Administration

Exam Weight 11%

+300 Punkte
Modul

Integration von Account Engagement und Salesforce für die Lightning-Anwendung

Verbinden Sie Account Engagement mit Salesforce, um Ihre Marketing- und Vertriebsteams aufeinander abzustimmen.

~ 45 Minuten
+300 Punkte
Modul

Marketing Cloud Account Engagement – Grundlagen

Erfahren Sie, was Account Engagement ist und wie es Sie beim Vermarkten Ihrer Produkte oder Dienstleistungen an andere Unternehmen unterstützen kann.

~ 45 Minuten
Link

Using the Recycle Bin

Trailblazer Community Documentation

~ 15 Minuten
Link

Prospect Fields

Trailblazer Community Documentation

~ 15 Minuten
Link

Syncing Prospects

Trailblazer Community Documentation

~ 10 Minuten
Link

Considerations for Using the Salesforce Connector

Trailblazer Community Documentation

~ 10 Minuten
Link

Map Salesforce and Account Engagement Custom Fields

Trailblazer Community Documentation

Aufgabe

Pardot Forms, Form Handlers and Landing Pages

Exam Weight 20%

Link

Draw in Visitors with Account Engagement Landing Pages

Trailblazer Community Documentation

~ 10 Minuten
Link

Capture Leads with Forms and Form Handlers

Trailblazer Community Documentation

~ 10 Minuten
Link

Form and Form Handler Reporting

Trailblazer Community Documentation

~ 10 Minuten
Link

Landing Page Reports

Trailblazer Community Documentation

~ 5 Minuten
Link

Show Engagement History on Records

Trailblazer Community Documentation

~ 15 Minuten
Aufgabe

Lead Management

Exam Weight 24%

+100 Punkte
Modul

Marketing Strategy with Account Engagement: Quick Look

Create a marketing strategy for your company with the help of Account Engagement.

~ 10 Minuten
Link

Qualifying Leads with Account Engagement

Trailblazer Community Documentation

~ 5 Minuten
Link

Segmentation

Trailblazer Community Documentation

~ 15 Minuten
Link

Einstein Behavior Scoring

Trailblazer Community Documentation

~ 5 Minuten
Link

Einstein Lead Scoring

Trailblazer Community Documentation

~ 10 Minuten
Link

Track Link Clicks

Trailblazer Community Documentation

~ 30 Minuten
Aufgabe

Email Marketing

Exam Weight 20%

+100 Punkte
Modul

Email Sending in Account Engagement: Quick Look

Bring email marketing to a whole new level with Pardot.

~ 5 Minuten
+500 Punkte
Modul

Email Marketing for Marketing Cloud Account Engagement

Create and send emails to support your marketing automation strategy.

~ 2 Stunden 10 Minuten
Link

Authenticate Account Engagement Emails

Trailblazer Community Documentation

~ 5 Minuten
Link

List Email Report

Trailblazer Community Documentation

~ 10 Minuten
Link

Email Template Reports

Trailblazer Community Documentation

~ 10 Minuten
Link

Emailing Prospects with Account Engagement

Trailblazer Community Documentation

~ 30 Minuten
Aufgabe

Engagement Studio

Exam Weight 17%

+400 Punkte
Modul

Engagement Studio for Marketing Cloud Account Engagement

Build responsive, highly personalized customer journeys using Engagement Studio.

~ 1 Stunde 10 Minuten
Aufgabe

Additional Preparation

Additional resources to help prepare you for certification.

Link

Drive Sales with Account Engagement (PDX101)

(Optional) Instructors will present different scenarios tied to the exam objectives to help prepare you for your exam.