Learn What’s New with Integration for Winter ‘25

Learning Objectives

After completing this unit, you’ll be able to:

Describe the use of parallel subscriptions for Apex triggers.
Ingest more company data into Salesforce using the ZoomInfo connector.
Transfer your Snowflake data to CRM Analytics securely using AWS Virtual Private Cloud.
Select YAML to register API specifications.
Improve data transmission speed and security with Transport Layer Security (TLS) 1.3.

Process Platform Events at Scale with Parallel Subscriptions for Apex Triggers

To speed up platform event processing in an Apex trigger, use parallel subscriptions to process events simultaneously instead of in a single stream. By processing events simultaneously rather than sequentially, you can significantly speed up the handling of high volumes of events. Parallel subscriptions are available for custom high-volume platform events but not standard events or change events.

How your system distributes events to parallel subscriptions depends on the partition key that you specify—the standard EventUuid field or a platform event custom field. You can specify up to 10 parallel subscriptions, also referred to as partitions.

This change applies to Lightning Experience and Salesforce Classic in Enterprise, Performance, Unlimited, and Developer editions.

Ingest Company Data into Data Cloud with ZoomInfo Connector

Streamline your organization’s marketing efforts by ingesting the latest business intelligence from ZoomInfo directly into Salesforce.

With current, detailed research, teams can focus on sales and marketing instead of data collection. ZoomInfo uses AI and machine learning to gather and verify business information, such as company revenue, employee count, ownership structure, market activity, and growth information.

Use the ZoomInfo connector in your Data Cloud setup to access the most up-to-date ZoomInfo data. The integration helps reduce manual entry time and errors. With the Salesforce ZoomInfo connector, teams have access to research data on customers and prospects, including verified email addresses, direct-dial phone numbers, detailed job responsibilities, tech stacks, and more.

In Data Cloud Setup, under Connectors, create a connection using the new ZoomInfo connector. Then in Data Streams, select the connection as your source.

Transfer Your Private Snowflake Data to CRM Analytics from AWS VPC

Gain insights into your private Snowflake data in CRM Analytics. Create a remote connection using the new Snowflake Private Connector to sync data from Snowflake running on AWS to Data Manager in CRM Analytics. Using the AWS VPC interface endpoints provides secure connectivity to Snowflake internal stages. And it ensures that data transfer from Snowflake takes place on the AWS internal network and doesn’t use the public internet. Now you can analyze and interpret your Snowflake data using the powerful analytics tools in CRM Analytics to make data-driven decisions and gain deeper insights into your business operations.

This change applies to Salesforce Data Pipelines in Lightning Experience. Salesforce Data Pipelines is available for an extra cost in Enterprise, Performance, and Unlimited editions.

Prerequisites

Requires Salesforce Private Connect.
You must configure your Snowflake for Private Link. Learn how to do this by reviewing the Snowflake guide, AWS PrivateLink and Snowflake.

From Setup, in the Quick Find box, enter Private, and select Private Connect. Create an outbound connection, and then on the Named Credentials page, create external credentials and named credentials. In Data Manager, create a connection for the Snowflake Private Connector.

Register More API Specifications with Support for YAML

Developers can now use YAML or JSON to register API specifications, providing more options and flexibility to define and manage APIs. YAML is often favored for its human-readable format, making it easier to write and understand, especially for complex configurations. Previously, you could register only JSON-formatted specifications. Developers can still rely on JSON for data exchange when creating or deploying APIs, but may choose YAML’s readability and structure if preferred. YAML has a size limit of 3 MB. Choose between JSON or YAML formatting to register External Services-compliant OpenAPI 2.0 or 3.0 specifications.

This change applies to Lightning Experience in Enterprise, Performance, Unlimited, and Developer editions.

Improve Data Transmission Speed and Security with TLS 1.3

The TLS protocol provides security for data sent over the internet through encryption, authentication, and data integrity verification. It provides stronger encryption methods and a more efficient handshake (authentication), which means faster and more secure connections. Coordinate with the owner of the receiving endpoint (the server Salesforce is calling) to enable TLS 1.3.

With version 1.3 of Transport Layer Security (TLS), you can improve your data transmission speed and security. To help you adopt the latest standard, Salesforce now supports TLS 1.3 for outbound HTTPS callouts from the Salesforce Platform.

Implementation of TLS 1.3 includes:

Test the change in a sandbox environment before updating your production environment.
Enable TLS 1.3: Work with the receiving endpoint owner to enable TLS 1.3.
Disable TLS 1.2: Optionally, after the callout successfully uses TLS 1.3, work with the owner to disable TLS 1.2 on the receiving endpoint.

TLS 1.3 uses stronger encryption methods than 1.2, and the simplified handshake process in 1.3 reduces the time needed to establish secure connections.

This change applies to all Salesforce interfaces: Lightning Experience, Salesforce Classic (though not available in all orgs), and all versions of the mobile app. This change has no impact on existing callouts that require TLS 1.2.

Great job, you’re up to date on the latest integration enhancements. You learned about Platform Event parallel subscriptions for Apex triggers, using the ZoomInfo connector, and how to transfer your Snowflake data to CRM Analytics securely. You can choose YAML to register API specifications and improve data transmission speed and security with Transport Layer Security (TLS) 1.3. In the next unit, explore what’s new in access control for the Salesforce Platform.

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