Get to Know Marketing Cloud Next
Learning Objectives
After completing this unit, you’ll be able to:
- Define agentic marketing.
- Describe Marketing Cloud Next.
- Explain how Marketing Cloud Next uniquely enables agentic marketing across channels and teams.
Meet Marketing Cloud Next
Marketing Cloud Next is a complete agentic marketing solution, natively built on the core Salesforce Platform. It’s designed to help marketers personalize the moments that matter most across the customer lifecycle, like welcoming a new customer, reengaging a lapsed one, or tailoring an offer in real-time. Marketing Cloud Next helps achieve this through two-way conversations powered by actionable data, cross-departmental workflows, and autonomous AI agents.
Say Hello to Your Agentic Martech Stack
Being built on the core Salesforce Platform means that Marketing Cloud Next is connected to other departments, including Sales, Commerce, and Service. This allows marketers to deliver cross-departmental workflows and engage customers throughout their entire lifecycle. And with Data Cloud built-in, marketers can act on data and insights from any source. On top of that, Agentforce, which is native to Marketing Cloud Next, offers marketers limitless scale and turn channels into two-way conversations with AI agents.
Explore Agentic Marketing
Launching a product campaign today is a race against the clock. Sales wants it live by Friday. Legal’s still reviewing the copy. The data fueling personalization is outdated. And the email template? Still stuck in design review. This is the harsh reality for modern marketers: fast-paced, high pressure, and harder to manage by the day.
Customers, meanwhile, expect personalized, seamless brand experiences. One in three customers leave a brand after just one bad experience, and 69% expect consistent interactions across departments. While 75% of marketers are experimenting with AI, only 32% say they’re using data effectively to create relevant experiences. This fundamental disconnect between AI adoption and actual impact is precisely why agentic marketing is critical now.
Agentic marketing uses autonomous AI agents to transform traditional channels into two-way conversations. Think of them as always-on collaborators working behind the scenes.
Unlike with standard automation where marketers manually set up every step, with agentic marketing, marketers define the strategy—such as “increase loyalty among at-risk customers”—and AI agents handle the heavy lift. Agents create content, build audiences, personalize messaging, optimize performance, and orchestrate handoffs between teams and channels.
The result? Not just faster outputs, but better outcomes. Instead of juggling tools, tweaking pixels, and chasing approvals, marketers get time back for what really matters: strategy, creativity, and driving growth.
Discover What Sets Marketing Cloud Next Apart
Unlike other marketing platforms that retrofit AI capabilities onto legacy systems, Marketing Cloud Next is purpose-built for agentic marketing—with actionable data, cross-departmental workflows, and autonomous AI agents that drive action. These AI agents can transform every channel into a two-way conversation. And behind the scenes, they act as always-on collaborators, handling complex tasks like campaign assembly, performance optimization, and 1:1 personalization at scale.
In other platforms, AI agents often operate more like interns, needing detailed instructions and close oversight at every step. Marketing Cloud Next changes this. Its Agentforce-powered AI agents operate like seasoned team members that understand your business, take initiative, and drive outcomes. That frees marketers to focus more time on strategy, creativity, and building lasting customer relationships. And because Marketing Cloud Next is built on the core Salesforce Platform, these AI agents aren’t limited to marketing. They operate across Sales, Service, and Commerce, orchestrating 1:1 customer engagement across the full funnel.
Learn How Marketing Cloud Next Helps Existing Customers
Salesforce has always been a leader of marketing technology. With Marketing Cloud Next, we have taken everything Marketing Cloud does today and made it better to guide marketers through the next wave of marketing–agentic.
Marketing Cloud Next is:
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Simpler to use with a modern UX
- Fully unified, giving marketers one dataset and one workflow
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Agentforce native, with AI agents built-in from the start
And the best part? Marketing Cloud Next works with your existing Salesforce products and processes. This is not a rip and replace. It’s a continuation of Marketing Cloud that makes it easier for you to take the next step into the future of agentic marketing.
Watch Marketing Cloud Next in Action
Excited to see Marketing Cloud Next in action? Watch the demo video.
Now that you understand what Marketing Cloud Next is and what sets it apart, let’s see how it helps solve business problems in the next unit.