Optimize and Grow Your Use of Marketing Cloud Engagement

Learn to use mobile messaging in your digital marketing.

Reach your customers on mobile with targeted text messages.

Learn how to set up and start using Marketing Cloud Advertising functionality.

Communicate with customers using WhatsApp messaging in your journeys.

Apply conversational marketing principles to communicate with customers using WhatsApp.

Learn how to deliver successful digital advertising campaigns.

Build a successful digital advertising strategy with an audience-based approach.

Get to know the tools and technologies you use to develop for Marketing Cloud Engagement.

Get to know the programmatic languages for Marketing Cloud Engagement.

Get to know AMPscript and embrace your inner developer.

Explore AMPscript for personalization, loyalty emails, data-driven emails, and more.

Create journeys based on engagement with email links that use AMPscript.

Extend marketing apps or create custom marketing solutions using the Marketing Cloud APIs, SDKs, packages, programmatic content, and more.

Explore apps built by and for Marketing Cloud Engagement users on the AppExchange.

Learn to scale your marketing efforts using first-party data, templates, and automations.

Automate your Marketing Cloud Engagement email sends, queries, imports, and more with Automation Studio.

Combine the digital marketing capabilities of Engagement with the data management, segmentation, and campaign management tools in Salesforce.

Bridge the gap between corporate marketing, employees, channel partners, and your brand to deliver consistent experiences across corporate marketing and partner networks.

Get expert guidance as you prepare to set up and roll out Distributed Marketing for your non-marketing teams.

Get expert guidance as you prepare to roll out Distributed Marketing.

Get data insights and grow your business with marketing intelligence.

Connect all your marketing data in one centralized platform.

Use Marketing Cloud Intelligence dashboards, pages, and widgets to view marketing data.

Use pivot tables and reports to validate data uploaded into Marketing Cloud Intelligence.

Unlock new capabilities and models to build and deploy AI-powered agents.

Integrate Google Analytics with Marketing Cloud Engagement

Quickly access and easily action on data to power Agentforce across the entire customer lifecycle — from awareness through loyalty.

Discover the customer data platform for marketers and prepare for implementation.

Learn the fundamentals of data mapping, identity resolution, and unified records.

Connect your data sources and define their relationship in Data Cloud.

Create, filter, and activate marketing segments with Data Cloud.

Use Data Cloud to power journeys and customer interactions in Marketing Cloud Engagement

Get ready to start your Salesforce Data Cloud implementation.

Learn from our experts as you prepare to set up data mapping in Data Cloud.

The Salesforce Marketing Associate is a foundational certification designed for individuals who are interested in a career in marketing within the Salesforce ecosystem.

Candidates should demonstrate knowledge, skills, and experience using Marketing Cloud for message design, subscriber and data management, inbox delivery, and external integrations.

The Salesforce Certified Marketing Cloud Administrator should have knowledge of the features available to end users and the configuration options available in Marketing Cloud.

Candidates should have hands-on experience as a developer for Marketing Cloud creating personalized, dynamic messages, landing pages, scripting languages, and is experienced with data configuration, manipulations and segmentation, and analytics.