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Set Up Marketing Cloud Engagement
Trail

Set Up Marketing Cloud Engagement

Learn the basics of Marketing Cloud Engagement and how to get your account set up for your team.

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Skills you will gain

Complete the Trail to build your expertise. Learn More
  • Product Management
  • Critical Thinking and Problem Solving
  • Data Visualization
  • Digital Marketing
  • Data Management
  • Show More
  • Product Management
  • Critical Thinking and Problem Solving
  • Data Visualization
  • Digital Marketing
  • Data Management
  • Marketing Strategy and Techniques
  • IT Management
  • Data Governance and Ethics
  • Cybersecurity
  • Self-Development
  • Show Less

Products

  • Marketing Cloud Engagement
This Trail may include content that is only available in English. Learn More
+2,700 points
Intermediate
Marketer
~3 hrs 58 mins

Learn Marketing Cloud Engagement Fundamentals

video
Video
Welcome to Marketing Cloud

Watch this overview of essential resources for Admins who are getting started. See how you can quickly find answers, get best practices, and use your Setup Assistant to stay on the fastest path to getting Marketing Cloud up and running.

Vidyard
~1 min •
Mark as Complete
Module

Create customer experiences that strengthen relationships and grow your business.

+100 Points
~5 mins
Module

Explore our powerful suite of products and start building your digital marketing strategy.

+300 Points
~20 mins
Module

Build an effective digital marketing team with the right mix of skills.

+300 Points
~25 mins
Module

Review the Marketing Cloud Engagement release schedule and prepare for releases.

+300 Points
~15 mins
Module

Assess your program and digital maturity as you develop your marketing roadmap.

+400 Points
~25 mins
Community

Engage with customers and experts on any Marketing Cloud topic.

~1 min •
Mark as Complete

Set Up Your Account with Admin Security Tools

video
Video
Get Started: Engagement: Admin Tools

Learn essential skills every admin should know to set up and navigate their Engagement account.

Vidyard
~6 mins •
Mark as Complete
Module

Review your account setup, risk factors, and data hygiene for peak sending performance.

+200 Points
~20 mins
Article

Learn about features that help improve the security of your account.

~10 mins •
Mark as Complete

Learn Deliverability and Consent Fundamentals

Video

Learn about email deliverability, sender reputation, and deliverability tools and features.

~5 mins •
Mark as Complete
Article

Learn about email deliverability best practices for Marketing Cloud Engagement.

~10 mins •
Mark as Complete
Module

Improve your email deliverability to generate more email marketing revenue.

+400 Points
~20 mins
Module

Learn about the General Data Protection Regulation (GDPR) and how to comply.

+300 Points
~30 mins
Module

Learn about the California Consumer Privacy Act (CCPA) and how to comply.

+400 Points
~35 mins
Article

Honor and respect your customers’ wishes when they request only specific forms of contact from your company or opt-out of certain types of data-sharing.

~10 mins •
Mark as Complete

About this Trail

This trail will help you understand and implement the fundamentals of Marketing Cloud Engagement, including setting up team permissions and profiles, and ensuring email deliverability and consent compliance.

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