Skip to main content
Create Engaging Content to Achieve Your Marketing Goals
Trail

Create Engaging Content to Achieve Your Marketing Goals

Define an email marketing strategy, build content, optimize your efforts with AI and analytics.

Read More Start

Skills you will gain

Complete the Trail to build your expertise. Learn More
  • Product Management
  • Critical Thinking and Problem Solving
  • Data Visualization
  • Digital Marketing
  • Marketing Strategy and Techniques
  • Show More
  • Product Management
  • Critical Thinking and Problem Solving
  • Data Visualization
  • Digital Marketing
  • Marketing Strategy and Techniques
  • Content Development and Management
  • Customer Communication
  • Mobile Development
  • Configuration Management
  • System Design and Implementation
  • Identity and Access Management
  • Communication
  • Artificial Intelligence
  • Promotions and Campaigns
  • Data Management
  • App Development and Engineering Practices
  • Self-Development
  • Automation
  • Business Intelligence
  • Computer Science
  • Business Solutions
  • Research and Discovery
  • Data Analysis
  • Process Improvement and Optimization
  • Show Less

Products

  • Marketing Cloud Engagement
  • Einstein
This Trail may include content that is only available in English. Learn More
+8,300 points
Advanced
Marketer
14 hrs 14 mins

Learn About Marketing Cloud Engagement

Module

Create customer experiences that strengthen relationships and grow your business.

+100 Points
~5 mins
Module

Explore our powerful suite of products and start building your digital marketing strategy.

+300 Points
~20 mins
Module

Build an effective digital marketing team with the right mix of skills.

+300 Points
~25 mins

Create a Data-Driven Marketing Strategy

Module

Connect your data, departments, and channels to deliver great 1-to-1 customer experiences.

+300 Points
~25 mins
Module

Discover best practices to use when designing and sending an email.

+500 Points
~1 hr 15 mins
Module

Learn to scale your marketing efforts using first-party data, templates, and automations.

+400 Points
~40 mins
Module

Assess your program and digital maturity as you develop your marketing roadmap.

+400 Points
~25 mins
Module

Achieve maximum impact by planning and pacing your media.

+200 Points
~10 mins

Build Effective Marketing Content

Module

Learn the value of successful content and how our tools can help you create it.

+300 Points
~25 mins
Module

Learn how Content Builder can help you organize and manage your content.

+300 Points
~30 mins
Module

Learn how to use Content Builder to create a library of customized, reusable content.

+500 Points
~35 mins
Module

Use the Content Builder Block SDK to build a custom content block widget.

+300 Points
~20 mins

Implement Your Email Strategy

Module

Tour Email Studio and discover tools to manage subscribers and create personalized emails.

+200 Points
~30 mins
Module

Build and test your marketing email.

+300 Points
~45 mins
Module

Learn the three steps to creating effective marketing emails.

+300 Points
~30 mins
Module

Learn how and when to communicate with customers through transactional messages.

+400 Points
~40 mins
Video

Learn the importance of email personalization, best practices, and the significance of data quality.

~4 mins •
Mark as Complete
Module

Manage preferences, create personalized content, and test your emails.

+500 Points
~40 mins

Optimize Your Marketing with Artificial Intelligence

Module

Activate Einstein features in Marketing Cloud Engagement.

+100 Points
~15 mins
Module

Use AI to create smarter marketing campaigns and scale your business.

+200 Points
~30 mins
Module

Use AI to select the best email content for your subscribers.

+200 Points
~20 mins
Module

Solve common content challenges using Einstein Content Selection.

+500 Points
~1 hr
Module

Gain insights on how your emails and journeys perform in Marketing Cloud Engagement.

+100 Points
~5 mins
Module

Select the best send time and frequency using Einstein in Marketing Cloud Engagement.

+300 Points
~25 mins
Module

Automate segmentation for email and mobile campaigns with Einstein Engagement Scoring.

+300 Points
~45 mins

Analyze Marketing Performance

Module

Learn how to use data to improve marketing performance.

+100 Points
~10 mins
Article

Gain deep insights into the behaviors and interests of your contacts across channels.

~5 mins •
Mark as Complete
Module

Set up your Marketing Cloud Engagement account, add users, send emails, and track results.

+500 Points
~1 hr 35 mins
Module

Generate, view, and share detailed campaign-level data using Intelligence Reports.

+400 Points
~20 mins

About this Trail

In this trail, you'll learn the basics of Marketing Cloud Engagement and how to create a marketing strategy to support your business goals. Gain skills in email marketing strategy, campaign optimization, content development, and analytics. Discover how to use AI to optimize your marketing efforts.

Discover More