Learn About Marketing Cloud Engagement
Create customer experiences that strengthen relationships and grow your business.
Explore our powerful suite of products and start building your digital marketing strategy.
Build an effective digital marketing team with the right mix of skills.
Create a Data-Driven Marketing Strategy
Connect your data, departments, and channels to deliver great 1-to-1 customer experiences.
Discover best practices to use when designing and sending an email.
Learn to scale your marketing efforts using first-party data, templates, and automations.
Assess your program and digital maturity as you develop your marketing roadmap.
Achieve maximum impact by planning and pacing your media.
Build Effective Marketing Content
Learn the value of successful content and how our tools can help you create it.
Learn how Content Builder can help you organize and manage your content.
Learn how to use Content Builder to create a library of customized, reusable content.
Use the Content Builder Block SDK to build a custom content block widget.
Implement Your Email Strategy
Tour Email Studio and discover tools to manage subscribers and create personalized emails.
Build and test your marketing email.
Learn the three steps to creating effective marketing emails.
Learn how and when to communicate with customers through transactional messages.
Learn the importance of email personalization, best practices, and the significance of data quality.
Manage preferences, create personalized content, and test your emails.
Optimize Your Marketing with Artificial Intelligence
Activate Einstein features in Marketing Cloud Engagement.
Use AI to create smarter marketing campaigns and scale your business.
Use AI to select the best email content for your subscribers.
Solve common content challenges using Einstein Content Selection.
Gain insights on how your emails and journeys perform in Marketing Cloud Engagement.
Select the best send time and frequency using Einstein in Marketing Cloud Engagement.
Automate segmentation for email and mobile campaigns with Einstein Engagement Scoring.
Analyze Marketing Performance
Learn how to use data to improve marketing performance.
Gain deep insights into the behaviors and interests of your contacts across channels.
Set up your Marketing Cloud Engagement account, add users, send emails, and track results.
Generate, view, and share detailed campaign-level data using Intelligence Reports.
About this Trail
In this trail, you'll learn the basics of Marketing Cloud Engagement and how to create a marketing strategy to support your business goals. Gain skills in email marketing strategy, campaign optimization, content development, and analytics. Discover how to use AI to optimize your marketing efforts.
Discover More
Check out other Salesforce products to see how they can help you create more personalized customer journeys and make data-driven decisions.