📢 Attention Salesforce Certified Trailblazers! Maintain your credentials and link your Trailhead and Webassessor accounts by April 19th. Learn more.
close

Target Audiences Based on the User Object

Marketing Locally

Like we mentioned, Ursa Major is quickly expanding outside its regional base. Now that it has customers around the country, Ursa Major is keen on targeting specific information to specific geographic areas. Specifically, it wants to show marketing assets that promote local sales on its portal’s homepage.

Creating Page Variations

The first step that Maria, the Ursa Major Salesforce administrator, has to take is to create two versions of the home page: one for customers who are based in Chicago, and another for all other customers. The Chicago affiliate is planning to handsomely reward current customers who refer their friends to Ursa Major. The marketing department hands over its assets and messaging to Maria, and she sets to work creating page variations for the home page.

Tip

Tip

You can add page variations to any page in your community or portal. That way, you can have a specific experience for a specific audience across your entire site.

  1. From Setup, enter Communities in the Quick Find box, then select All Communities.
  2. Click Builder next to the Ursa Major portal.
  3. Click Home and Settings wheel.
  4. Click Page Variations (1) and Down arrow (2). Details of the page variation page
  5. Click Duplicate (3). The new page variation is called Home (1).
  6. Click Down arrow again near Home (1) and click Rename.
  7. Rename to Chicago Home Page.

Now that you have a specific page variation for Chicago, we can customize it.

  1. On the Chicago Home Page, access the components list by clicking Lightning component list.
  2. Drag a new Rich Content Editor component on the page.
  3. Click Edit Content and add the following text: To all our Chicago customers: Tell your friends and family about our amazing products! When they buy, you'll get $500. Change the font size, type, and color to make it distinct. Here’s an example, but feel free to use your own fonts and colors. Page variation with message for Chicago users

Now you can customize the page variation for a non Chicago audience.

  1. Click Home to switch to the Home page variation. Click on Rich Content Editor component and add the following text: Thank you for trusting us with your solar power needs! It should look something like this. Thank you for trusting us with your solar power needs

Maria has two distinct pages. Now all she needs are two audiences, one for each page variation.

Setting Up Audiences

Maria’s setting up two audiences so when a customer from Chicago looks at the Ursa Major portal, she sees messaging specific to Chicagoland. All other customers will see messaging that isn’t Chicago-specific. Let’s follow along with Maria.

  1. Click Home and Settings wheel
  2. Click Page Variations.
  3. Click Audience iconand then New Audience to create an audience and enter the following information:
  4. Audience Name: Chicago Customers
  5. User Object: User | City | Chicago.New audience UI
  6. Click Save.
  7. Click Done (you may have to scroll down to see the Done button).

Fabulous! Now we’ve created an audience comprising folks living in Chicago.

You might have noticed we used the city field on the user object to specify the location. But you can target audiences with many more fields, beyond the user object. How? Through field traversals. That means you can target a field by traversing from the user object to other objects. Let’s say you want to target a field on the account object. You traverse from user to contact to account, and target the field that way. Now we have to assign this audience to the Chicago-specific home page we created, and test out the visibility.

  1. From the Page Variations tab, click Down arrownear Chicago Home Page.
  2. Click Assign audience icon.
  3. Click Chicago Customers | Assign.
  4. Click Done (you may have to scroll down to see the Done button).

Easy peasy lemon squeezy, as some would say.

Audiences has other powerful tools in its arsenal, such as standard and custom permission criteria types, the ability to combine criteria into logic statements with ANDs and ORs, and formula fields.

Now let’s go publish and activate our portal, and see what Ursa Major customers see.

  1. In Community Builder, click Publish, and in the confirmation dialogue, click Publish again, and then Got It.
  2. Click Builder icon to navigate to Administrationto navigate to Administration.
  3. Click Settings (you may already be on Settings by default).
  4. Click Activate Community, and click OK.

You should receive emails for each of the users you created with your own email address. Now let’s look at what our portal users, Edna Frank and Tim Barr, see when they log in to the portal.

  1. Go back to your Salesforce org (your Trailhead Playground). There should be a tab open to the org, but if not, click Builder icon to navigate to Salesforce Setup in Community Builder and click Salesforce Setup.
  2. Click App launcherand select Contacts.
  3. Click Edna Frank.
  4. Click Down arrow and Log in to Community as User.

You should see the generic Ursa Major messaging on the portal.

Now follow the exact same steps, but for Tim Barr. What do you notice? Yup, you are now seeing the Chicago-specific messaging for Tim. Remember how we changed his user detail page so it had Chicago as his hometown? Thanks to your settings, Salesforce used that bit of information to show Tim the information that he needed to see.

What do you see when you access the portal as the system administrator? Access the portal by clicking App launcher and then clicking the Ursa Major Portal tile. Unless you’ve changed the location in your user detail page to Chicago, you see the same default home page that Edna sees.

This brings up another important point: everyone who has access to the portal sees the default homepage except Tim Barr. But let’s say you want to set up another audience and page variation for customers in Tucson. At that point, everyone would see the default homepage except for folks who have been assigned the Chicago and Tucson page variations.

Just think of the possibilities. You can personalize your portal or community based on a whole slew of criteria. Go on, have fun with it. Test it and try it out.

We won't check any of your setup. Click Verify Step to go to the next step in the project.

retargeting