See What’s New with Marketing and Commerce
Learning Objectives
After completing this unit, you’ll be able to:
- Explain how to get visibility into real-time customer actions such as pages viewed and purchases made.
- Define the tool that lets you connect customer data, performance data, and revenue data into one complete view.
- Describe how to automate payment setup and easily generate and send a secure payment link from an Opportunity record.
- Explain the best way to generate segment membership rules and fully operational segments from a descriptive natural-language prompt.
- Describe how to connect marketing campaigns with web and mobile apps to better understand customer engagement.
- Define the enhancement that allows agents to order on behalf of customers.
Segment Intelligence
Marketing Cloud Engagement
Improve your segment activations by connecting customer data, performance data, and revenue data into one complete view—no set-up required. Then, use insights from this data to create and enhance segments with help from Einstein.
Segment Creation
Marketing Cloud Engagement
Generate segment membership rules and fully operational segments from a descriptive natural-language prompt. Target a specific audience for personalization to reduce complexity and time-to-value during the audience-building process.
Google Analytics 4 Audiences
Marketing Cloud Engagement
Connect marketing campaigns with web and mobile apps to better understand customer engagement. Use audience engagement to trigger customer journeys. With this integration, you can manage your audiences and segments directly in Engagement.
Sandbox-to-Production Flow
Marketing Cloud Engagement
Copy assets from your sandbox to production with ease using the API V5 flow. Users can now build and test landing page templates, dynamic content, and form handlers before deploying to production.
Learn more about Sandbox-to-Production Flow.
Real-Time Customer Event Stream
Marketing Cloud Engagement
Get visibility into real-time customer actions such as pages viewed and purchases made inside Sales Cloud and Service Cloud. Empower users to have more impactful and relevant customer conversations.
Einstein for Commerce
Commerce Cloud
Drive productivity and conversion with generative descriptions and smart promotions based on shipping and bonus products. Begin using SMART–specific, measurable, achievable, relevant, and time-bound–goals to improve conversion and average order value (AOV) with the new beta for Commerce Goals and Recommendations.
Learn more about Commerce GPT.
Pay Now for Salesforce Starter
Commerce Cloud
Get paid faster when you automate payment setup in Salesforce Starter. After an opportunity is closed, sales reps can easily generate and send a secure payment link from an Opportunity record.
Learn more about Pay Now for Salesforce Starter.
Salesforce Commerce Enhancements
Commerce Cloud
Get to value faster and save costs with new setup flows for Salesforce Commerce. Launch new and convenient payment methods for B2B and D2C channels. Meet complex buyer needs with support for a high volume of items in-cart and split-shipment capabilities.
Learn more about Salesforce Commerce Enhancements.
Composable Storefront Enhancements
Commerce Cloud
Save time for merchandisers and developers with Storefront Preview for Composable Storefront. Maximize upgradability while minimizing maintenance overhead for developers with PWA Kit v3.0.
Learn more about Composable Storefront Enhancements.
Order Management Enhancements
Commerce Cloud
Allow agents to order on behalf of customers with inventory insights in Salesforce Commerce. Plus, use shipping eligibility to determine which items are available for shipping versus in-store pickup.
