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See What’s New with Marketing, Commerce, and Loyalty

Learning Objectives

After completing this unit, you’ll be able to:

  • Describe how to increase community loyalty with Member Badges.
  • Explain how to launch and implement a loyalty program using Loyalty Journeys and customizations.
  • Describe how to automatically connect ecommerce and marketing data to generate insights and drive commerce outcomes.
  • Explain how to reach customers with more relevant messages on preferred channels.
  • Describe how to reach new audiences on TikTok through a rich, in-app experience.
  • Explain how store associates can efficiently pick, pack, and ship incoming orders placed online.

External Actions

Streamline your marketing tech stack and use all your engagement channels with External Actions in Engagement Studio. This lets you build external actions for third-party apps—such as registering prospects for webinars. 

Push Enhancements

Use simple, RESTful APIs for consistent cross-channel implementation and real-time message delivery for transactional and promotional messages. 

Ecommerce Marketing Insights

Automatically connect ecommerce and marketing data and generate out-of-the-box insights to drive commerce outcomes. With this app, marketers get a view of how their marketing campaigns drove ecommerce revenue (considering sales, returns, cancellations). They can analyze all ecommerce performance—at any granularity, from any platform over time—while tying it back to various marketing tactics. This helps marketers optimize, drive target product revenue, increase halo product sales, and ultimately improve customer experience and loyalty over time.

CDP Connector for Google Cloud Storage

Reduce integration and maintenance costs by leveraging a prebuilt connection to bring data from Google Cloud Storage into CDP. Use cloud storage attributes to enrich customer profiles and drive segmentation and personalization.

New Google Connector Configuration setup screen

TikTok Integration for Commerce

Reach new audiences and make social commerce easy with dynamic video/collection ads and automated smart product feeds through a rich in-app experience. Merchants can now easily add and launch TikTok as a new sales channel within Salesforce Commerce Cloud and get their products published quickly on TikTok via catalog-focused advertising solutions. 

Store Fulfillment

Pick, pack, and ship incoming orders placed online. Empower store associates to handle ship-from-store and BOPIS (buy online and pick up in store) orders efficiently. 

B2B Commerce and B2B2C Enhancements

Enable recurring revenue for B2B and B2B2C with Subscription Management’s pre-built integration from Revenue Cloud to Commerce Cloud. Launch a direct-to-consumer (D2C) channel in new markets, now with support local for tax tables and multiple languages for a single D2C site. Lastly, enable shoppers to quickly search for products on B2B stores with SKU Search Enhancements and gain more insight into shopper intent with Semantic Search.

Learn more about B2B Commerce and B2B2C Enhancements.

Payments Enhancements

Offer shoppers new payment methods with support for Afterpay, a buy now, pay later option; and Venmo, a popular online payment method. Deliver Reports and Dashboard capabilities with payments for Salesforce Order Management users.

Learn more about Payments Enhancements. 

Order Management Enhancements

Empower service agents to recommend and order products on behalf of customers for seamless and personalized shopping experiences. Use Tableau data to improve transparency across your inventory with analytics for predictive and actionable insights. Plus, ingest and process orders at a high scale.

Learn more about Order Management Enhancements.

Member Engagement Widgets

Drive program engagement with interactive member widgets that you can embed in any external site. Out-of-the-box templates let you easily design and deploy widgets that display member points or enable users to enroll in programs or promotions, or customize your own.

Learn more about Member Engagement Widgets. 

Loyalty Member Badges

Build a stronger, more loyal community with Member Badges that can be displayed on a Member Profile and on external sites. Reward members with badges for specific activities and tie badges to "surprise and delight" bonus offers.

Learn more about Loyalty Member Badges. 

Loyalty Journeys for Marketing Cloud Engagement

Automate member incentives and engagement with new out-of-the-box Loyalty Journeys for Journey Builder. Quickly and easily deploy a journey when a member enrolls, is approaching a new tier, and more.

Learn more about Loyalty Journeys for Marketing Cloud Engagement.

Loyalty Management for Media

Rapidly launch and implement a customized loyalty program for B2C media companies with out-of-the-box templates and processes and an industry-specific data model.

Loyalty Console screen showing Benefit Types, Loyalty Promotions, Loyalty Program Members, and Transaction Journals

Loyalty Promotions Setup Enhancements

Easily create additional program rules for tier processing, benefits management, point transfers, and more.

Creating a new rule for tier-based promotions

Learn more about Loyalty Promotions Setup enhancements. 

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