Get Started with the Salesforce Mobile App
Unless you’ve been hiding in a cave for the past 10 years, you’ve probably noticed that we’re in the midst of a mobile revolution. Mobile usage is at an all-time high—in fact, most of us spend as much time on our devices as we do in front of our computers. Mobile technology has transformed the way we live, learn, travel, shop, and stay connected.
And the enterprise world is no exception. People want their business tools to be mobile and easy to access. Your employees need to get work done when they’re on the go and away from their desks. (Heck, some of your employees don’t even have a desk—their desk is a car, a seat on an airplane, or the nearest coffee shop.)
But here’s the problem. Despite the pervasiveness of mobile technology, most companies haven’t been able to deliver on the promise of mobile. Why? Because it’s hard to build mobile apps. Do you build for Android or iOS? What tool do you use? How do you design for multiple screen sizes? What about security?
Luckily, you’ve got the Salesforce mobile app in your bag of admin tricks. We already took care of those pesky development challenges, which means you can reap the rewards of mobile without doing any of the dirty work. Sound good to you? We figured it might. So let’s learn more about the Salesforce app.
The Salesforce app is an enterprise-class mobile app that provides your users with instant access to your company’s CRM data from a phone or tablet. Here are some of the reasons why the app is so awesome.
- The mobile app is included with every Salesforce license. Yup, you heard us correctly—it’s free. Procrastinating on your mobile rollout is basically like setting piles of money on fire.
- The app is plug-and-play, which means users just download it from the App Store or Google Play and go. It works out of the box with no setup required. It’s lightning fast, seriously. In the time it took you to read this paragraph, you could have already installed the app and logged in.
- The app is cross platform, so it runs on Android and iOS operating systems. Like, automatically—without you having to do any development work.
- The app has offline capabilities. Your mobile users won’t be affected by capricious cellular signals, FAA regulations, subway commutes, or bunker-style buildings.
- It isn’t just an app. It’s a platform. Because the app is powered by the Salesforce platform, it’s infinitely customizable. You can use point-and-click tools to make it your own.
And if those aren’t enough reasons to make you fall head over heels in love with the Salesforce app, maybe this brief demo will do the trick.
Perhaps you’re wondering how it’s possible that the Salesforce app works instantly, right out of the box. The secret is your metadata.
As an admin, you’ve probably used the point-and-click tools that help you customize Salesforce. Perhaps you’ve created custom objects, tailored page layouts, built list views, and so on.
Those customizations become part of your metadata, which is just a set of definitions that describe your particular Salesforce org. And most of your customizations are automatically available in the Salesforce mobile app because it reads those definitions and displays your data accordingly.
But wait a minute. If all of your Salesforce customizations are already available in the mobile app, then why bother customizing it?
Well, things that work in a desktop environment don’t always work as well in a mobile environment. Here’s an example. Let’s say you added a bunch of custom fields to the opportunity object, which means your opportunity page layout has over 100 fields.
That’s fine for a desktop user. But think about a sales rep editing an opportunity from their phone. They have spotty cellular coverage, so they have to wait a long time for an enormous page to load. Then to edit the three fields they actually want to update, they have to scroll...and scroll...and scroll...and scroll.
Yuck. That sounds frustrating, doesn’t it? But it doesn’t have to be that way. You can significantly improve the experience of mobile users by taking the time to tweak a few mobile-specific organization settings.
By customizing the Salesforce app, you can mold the mobile app into a powerful tool that helps your users get work done fast. In this module, we cover three features you can use to customize the mobile app.
- Quick actions
- Compact layouts
- Mobile navigation
When you’re new to the Salesforce app, it can be challenging to figure out exactly how to use these features to solve problems for your mobile users. So let’s learn how to customize the mobile app in the context of a real-world scenario.
DreamHouse Realty is a thriving real estate business with 75 brokers. And those brokers are busy! They’re constantly on the go, whether they’re meeting with buyers, showing properties, or preparing for open houses.
D’Angelo Cunningham, the Salesforce admin for DreamHouse, heard about the Salesforce mobile app, and he thinks it can help the brokers stay productive when they’re out in the field.
So D’Angelo did his homework. He talked to his brokers and did a few ride-alongs to find moments where the mobile app might be able to solve their problems or speed up certain processes.
After reviewing his notes, D’Angelo identified a handful of the most common tasks his brokers perform on a daily basis. Those tasks are called use cases.
So what are the mobile use cases D’Angelo identified? Here are the top three things his brokers need to accomplish quickly when they’re in the field.
- Adding a new prospective home buyer
- Scheduling a new showing
- Entering a prospective buyer’s feedback after a showing
Throughout this module, we follow along with D’Angelo as he translates those use cases into mobile customizations.
Ready to work side by side with D’Angelo as he customizes the Salesforce app? Of course you are! So let’s get you up and running with the mobile app.
Check the Requirements
Always run the mobile app on a device that meets minimum platform requirements. Be aware that the requirements are subject to change.
Download the App
If you have an Android or iOS device that meets the minimum requirements, you can use the downloadable Salesforce mobile app available from the App Store® or Google Play™.
You can also use the mobile browser app that runs in supported mobile browsers. This option doesn’t require installing anything.
Choose Your Working Environment
When you log into the Salesforce mobile app, you’re automatically connected to your production org. But you can also log into your sandbox, which is the best place to play around with the mobile settings and customizations. If you don’t have a sandbox, log in with your Trailhead Playground (TP) org credentials, or get a free Developer Edition account. (If you need your TP’s username and password, you can access them using the instructions here.)
To find out how to switch between different orgs and instances in the mobile app, check out the “Switch Between Users, Orgs, and Communities” chapter of the Using the Salesforce Mobile App guide.
Understand the Limitations
The Salesforce app does a lot, but it doesn’t do everything—be aware that there are some differences from the full Salesforce site. Make it a priority to learn about the Salesforce features that aren’t in the Salesforce app, that have functional gaps, or that work differently in the mobile app.
Now that Salesforce is installed on your phone, pause for a moment and relish the fact that you’re taking the first step in your organization’s mobile journey. Exciting, isn’t it?
The Salesforce app is the perfect place to start. It delivers a ton of value to your users right out of the box. And if you take advantage of the customization features explained in this module, you can save your users time and make their lives a lot easier. (Warning: They may cry tears of joy. Make sure you have tissues handy.)
An added bonus? With a successful mobile launch, it’s likely that you’ll see a boost in your overall Salesforce adoption. And we know the phrase increased adoption is like music to an admin’s ears.
So let’s get started! In the next unit, you learn how to set up quick actions in the Salesforce app that help your users effortlessly accomplish important tasks when they’re on the road.
- Trailhead Module: Salesforce Mobile App Basics
- Trailhead Module: Salesforce Mobile App Rollout
- Resource Hub: Getting Started with the Salesforce Mobile App
- PDF Guide: Salesforce Mobile Workbook
- Webinar: Jump Start Your Mobile Strategy with the Salesforce App
- Video: Tips, Tricks, and Services to Maximize Your Salesforce App Success
- PDF Guide: Salesforce Mobile App Developer Guide
- Salesforce Help: Landing Page for Salesforce Mobile App Documentation