Get to Know Salesforce Pay Now
Learning Objectives
After completing this unit, you’ll be able to:
- Explain the benefits Pay Now offers your business and your customers.
- Explain how Pay Now links reduce overdue payments.
- Describe how Pay Now simplifies payment across payment channels (Commerce, Sales, Service).
Get Paid and Get Paid Faster
Late payments, delayed payments, overdue payments—however your company classifies them, they have an adverse impact on your business.
Recent statistics show that:
- 93% of companies experience late payments from customers.
- Midsize businesses spend an average of 14 hours every week chasing payments.
- About one-third of small businesses in the US report that they’re at risk of closure because of late payments.
While your business is looking to increase efficiency and build new markets, late payments can impact your ability to pay suppliers, grow revenue, and expand your business. In addition, chasing down late payments is costly and resource-intensive.
What if your company could add transactional capabilities to your existing business workflows and reduce late payments and enhance revenue streams with a simple payment link? Oh, and do it without heavy integration work?
Say Hello to Salesforce Pay Now
Pay Now is a single-link payment solution that makes collecting payment a simple easy transaction. With Pay Now, embed payment links into your Salesforce apps, and offer your customers an easy, convenient way to pay for products and services. Pay Now provides a hassle-free payment experience: Just send a link and get paid.
Salesforce Pay Now is the only payments solution that easily extends payment capabilities anywhere on the Salesforce CRM and platform. Because all your data is connected on a single platform, your business can get paid and realize revenue faster. Because it’s all on the Salesforce CRM platform, setup is fast without heavy integration work.
How does Pay Now work? Using Pay Now, you create a unique or reusable payment link that you share with your buyer. The link directs your customer to a branded mobile-responsive web page where customers can pay with the method of their choice. Pay Now even supports setting up custom sets of payment methods and includes support for multiple currencies.
Close Deals and Get Paid
Meet Lincoln Ulrich, account executive for Ursa Major Solar.
Today he’s closing a huge deal with a major Gulf Coast Solar distributor. This sale is a big win for Ursa Major Solar, and Lincoln wants to secure the payment before he celebrates. With Pay Now, Lincoln doesn’t have to worry about waiting days or weeks for payment. He generates a Pay Now link, attaches the link to the sale’s invoice, emails the invoice to his client, and Ursa Major Solar collects payment the same day. Nice work Lincoln!
Field Service and Pay Now: The Perfect Combination
Your field service agents aren’t only top-level technicians, they’re also discerning sales reps. With Pay Now, your field service agents have a payment tool that helps generate revenue on the job site. Agents can settle payment for service and parts, or upsell extra service and parts and secure payment on the spot.
Using Pay Now, a field service agent quickly generates a Pay Now link and sends it to the client’s phone. The client settles the bill and makes payment before the agent leaves the job site. That’s service with a smile.
The Pay Now service connection doesn’t end at the job site. You can also integrate Pay Now with your service reports. After a service appointment, if a customer has an unpaid balance, a service report with an embedded Pay Now link is generated and emailed to your customer. A field service customer can then use the link to pay off the full or remaining invoice balance. No need for agents or sales reps to manually send a separate follow-up invoice to collect payment. You get paid faster with Pay Now.
Upsell and Cross-Sell During Service Conversations
Through personal interaction with your customers, service agents have a unique opportunity to engage customers in upsell or cross-sell opportunities.
Jessica Tanaka, a support agent for Ursa Major Solar, loves delivering great customer service and improving her sales skills. She’s excited to have Pay Now integrated into the Salesforce Service Cloud console. Now during a service call, she promotes product add-ons or warranties. When she makes a sale, she sends a Pay Now payment link from the Service Cloud console directly to the customer’s mobile device or email. Payment is made on the spot, and the service calls become a revenue stream.
Embed Pay Now in Bot-Based Interactions
Pay Now can free your sales agents to develop new accounts while your sales bots generate sales and reorders. Build bot-based sales interactions that use embedded Pay Now links for easy payment on orders and reorders. Set up your service bots to contact customers before a service appointment and use Pay Now to send a Pay Now link for prepayment or a deposit payment.
Einstein bot recommendations help your service team make the most of revenue generating opportunities. Based on information from Data Cloud, Einstein can intelligently recommend the next-best actions based on similar interactions, including sending a Pay Now link.
Nonprofits and Pay Now
Many nonprofit organizations rely heavily on online crowdfunding to sustain their operations. With Pay Now in Email Builder, there’s no more cumbersome payment details because you include a request for a contribution with a Pay Now link. Your nonprofit email campaign focuses on your message while you delegate collecting contributions to Pay Now.
If you collect in-person donations, add trust to your secure in-person donation campaigns with Pay Now links sent right to a client’s mobile device. No more personal information sharing; send the link and collect the donation.
Pay Now Across Clouds
Pay Now works across all Salesforce clouds. So you can say, “With Pay Now, the sky’s the limit.” Seriously, no matter the cloud: Commerce, Sales, Service, or Marketing, you can offer products and services in new ways with Pay Now. Engage customers where they are, and collect payment with a simple transaction.
