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Get to Know Salesforce Data Cloud

Learning Objectives

After completing this unit, you’ll be able to:

  • Describe Salesforce Data Cloud.
  • Explain how Data Cloud works.

The First Real-Time Platform for Customer Magic

Today, 71% of customers expect every interaction with a business to be personalized. 

But the pace of new data, devices, and experiences is difficult for companies to keep up with. The average company has 1,061 applications. That means hundreds of different profiles for each customer, resulting in customers feeling like a number rather than a valued individual.

What if you could unify all your customer data—across any channel and system—into a single source of truth? And what if you could use that real-time data to make your customers feel like more than a number—to feel truly understood? Now you can with Salesforce Data Cloud, the first real-time platform for customer magic.

Data Cloud brings the power of real-time data to the Customer 360, so you can create magical experiences seamlessly. 

Data Cloud has built-in connectors that bring in data from any source, including Salesforce apps, mobile, web, connected devices, and even from legacy systems with MuleSoft and historical data from proprietary data lakes, in real time.

But what’s the point of having a big pool of data if you’re unable to distill all of this data into a unified view of your customer? Data Cloud harmonizes and stores your customer data at massive scale, and transforms it into a single, dynamic, source of truth: the real-time customer graph. 

How Data Cloud works: connects data streams, harmonizes the data into a real-time customer graph, which is made available for any app on the Customer 360 to drive engagement, and create magical customer experiences —all in real time.

This real-time customer graph dynamically evolves as it brings in more data about your customers. This data can be activated across the entire Customer 360, so every company can create magical experiences that are personalized. And Data Cloud’s real-time data enables more powerful automation with Flow, and more intelligence with Einstein, all built on the trusted infrastructure of Hyperforce. Now the entire Customer 360 is automated, intelligent, and real time, helping every company save costs, save time, and grow revenue. 

Customer Magic Across the Customer 360

Data Cloud enables any team to create magical experiences. 

Every sales rep can receive real-time guidance during customer video and voice calls to adapt to the conversation and deliver personalized offers to their customers.


Every service rep from the contact center to the field can provide proactive service with real-time alerts that detect challenges, enable agents to intervene, engage the customer, and resolve the issue.


Every marketer can deliver personalized messages across channels that adapt to customer activity across various brand properties in real-time.


Every retailer can build tailored shopper experiences that adapt to real-time customer actions, including abandoned shopping carts or actions taken on a website or mobile app.


IT teams can use low-code tools to build things like apps that leverage real-time data for example to provide fraud detection or real-time economic data to determine benefits.


Every business can unlock real-time data across any modern or legacy system.


Every business can monitor KPIs in real-time to inform action across the business, including real-time purchase data for sales, real-time case spikes for service, and real-time web traffic for marketing.


Leaders can immediately increase efficiency by enabling teams to automatically view real-time data from any channel with intelligent workflows

Healthcare & Life Sciences

Payer and provider organizations can connect clinical and non-clinical data from a variety of sources to deliver real-time intelligent insights, which can be used to build automated journeys to help patients achieve better outcomes.

Financial Services

Financial advisors and bankers can help their clients accelerate their financial goals by providing the right advice at the right time.


Extend the power of Data Cloud with the AppExchange Data Cloud Collection, featuring 18 Data Cloud partner apps and experts that help companies automate relevant advertising, and enrich customer profiles.

Sum It Up

With Data Cloud, every business in every industry can power real-time, intelligent, and automated experiences, driving loyalty while saving costs and increasing ROI. Now that’s magical!


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