Use Einstein Generative AI with Salesforce D2C Commerce

Learning Objectives

After completing this unit, you’ll be able to:

Explain how Salesforce Einstein generative AI is different from other AI services.
Explain how Einstein generative AI gives you detailed business operation insights.
List the Commerce app features that are enhanced with Einstein generative AI.

Unlock Intelligent Commerce with Einstein Generative AI

AI technology is becoming more and more popular in ecommerce operations. With so many AI options available, it's important to find a solution that offers real benefits and is easy to use. Salesforce Einstein generative AI is a great choice because it's integrated into the Salesforce Platform and powered by Einstein's innovative technology.

Trust First and Foremost

What sets Einstein generative AI apart from other AI models is its foundation of trust. With a powerful trust layer in place, you can rely on Einstein generative AI technology to deliver accurate and reliable results. And here’s the best part–Einstein generative AI prioritizes the security and privacy of your customer’s data. So you know that both your data and your customer’s data are safe.

Intelligent Tools, New Customers, New Revenue

With D2C Commerce and Einstein generative AI tools you can revolutionize the way you engage with customers. You can anticipate customer needs, provide personalized recommendations, optimize promotion strategies, and improve your store operations. These powerful tools help you make new customer connections, personalize customer experiences, drive sales, increase customer satisfaction, and discover new sources of revenue.

Let’s take a closer look at the Einstein generative AI technology that’s available to use with D2C Commerce.

Improve Store Performance with Goals and Recommendations

The Commerce app goals and recommendations screen.

D2C Commerce Goals and Recommendations is a guided framework that offers specific business improvement recommendations from Einstein generative AI. Use goals and recommendations to improve your D2C store by taking recommended actions to achieve key performance goals. Some recommendations are tailored to your store’s data, and others are general actions based on industry best practices.

The recommendations may be specific to improving site conversion, increasing site traffic, or increasing average order value. As you act on the recommendations, you can monitor progress with data-driven insights into conversion rate, average order value, site traffic, and more.

Intelligent Product Descriptions and Fields

Use the power of Einstein generative AI to help you generate product descriptions and product fields.

Generate Product Descriptions

Well-written product descriptions are crucial to your store’s success for several reasons.

Informing customers: They provide essential information about the product, such as features, benefits, and specifications, helping customers make informed purchasing decisions.
Improving SEO: Well-written product descriptions can improve search engine rankings, making it easier for potential customers to find your products online.
Building trust: Clear and detailed descriptions can build trust with customers by showing transparency and professionalism.
Differentiating your product: They help differentiate your product from competitors by highlighting unique selling points and advantages.
Reducing returns: Accurate descriptions can reduce the likelihood of returns by setting correct expectations about the product.
Enhancing the user experience: Good descriptions improve the overall shopping experience by providing a seamless and informative journey for the customer.

With D2C Commerce and Einstein generative AI you can generate well-written product descriptions that help drive sales, improve customer satisfaction, and enhance your brand’s online presence. After Einstein generates new descriptions for you, you can review and edit the descriptions to make sure they match your brand's voice.

Enhance Product Text Fields

A Product text field is a type of custom field that allows you to capture and display text data related to a product. Text fields are useful for capturing additional product details that are not covered by standard fields. For example, you might use a text field to store a product's manufacturer, model number, or any other relevant information.

You can use Einstein generative AI to generate and update text fields for multiple products simultaneously, streamlining your content creation process. Provide Einstein with clear instructions and any necessary reference fields to tailor the AI's output to align with your product's unique attributes and your brand's voice and tone.

Promotions with a High IQ

You’ve learned how promotions can significantly impact cart conversions and customer retention. But creating effective promotions can be a daunting task, given the multitude of factors involved—products, customer segments, bundled offers, and promotional timeframes.

What if you could harness the power of Einstein's generative AI, combined with your Commerce Cloud data, to autonomously configure and implement targeted promotions? With DC Commerce you can. All it takes is a few instructions and clicks.

The Commerce app smart promotions preview.

Create Smart Promotions with Einstein

Whether you're creating simple offers or more complex targeted promotional campaigns, you can do it all with D2C Commerce and Einstein generative AI. You simply enter your instructions in natural language, and Einstein generative AI turns your ideas into actionable, engaging promotions. By integrating with your Commerce Cloud data, these promotions are tailored to customer shopping behaviors, in turn enhancing your marketing initiatives and boosting your business outcomes.

Smart Promotion Management

Managing promotions is all about putting them in front of the right customers at the right time. D2C Commerce helps you simplify promotion management by automatically generating customized offers for distribution through email, SMS, and messaging apps. D2C Commerce and Einstein generative AI help you create a range of promotion types, converting your business insights into impactful promotions. Moreover, easily create promotion display names and translate them into multiple languages to ensure global reach and local appeal for your offers.

Shine a Light on Your Site

Earlier you learned about the value of a robust search engine optimization (SEO) strategy. Who doesn't want free advertising? With the Einstein for product and page meta tags feature, powered by Einstein generative AI, you can quickly generate page title tags and page meta description fields for your products and elevate your store’s online visibility. This feature generates tags and description fields that provide search engines with the critical information required to rank your pages effectively and enhance your SEO performance.

Get Detail-Oriented with Helpful and Meaningful Insights

Einstein Commerce Insights

Boost cart conversions with powerful shopping basket analysis that gives your team insight into buying behaviors. Then, understand your customers’ purchasing patterns via an intuitive dashboard.

With Einstein Commerce Insights, make data-driven decisions like pinpointing the top-selling items and uncovering common product pairings. Delve into detailed product data, monitor sales trends over time, and investigate co-purchase dynamics to inform your merchandising and promotional strategies. By applying these insights, you can tailor your approach to meet customer needs and increase cart conversions.

Review Product Behavior with the Product Intelligence Analytics Dashboard

Get product stats on your total sales and orders in the Product Intelligence Analytics dashboard. Explore charts showcasing your top-selling items and categories. Get insights into your customers’ product search habits, and explore which products are commonly purchased together.

Shopper Intelligence Analytics Dashboard

Dive into the world of customer shopping behavior with engaging data visualizations in the Shopper Intelligence Analytics dashboard. Discover who your active, at-risk, and churned customers are with easy-to-understand graphics. Gain valuable insights into your customer base by exploring important metrics like average customer lifetime value, average order value, and average purchase frequency.

Product Return Insights

Lower your return rates by using Return Insights to identify and analyze customer feedback on frequently returned products. Select up to 20 products and send them to Einstein. Einstein uses multiple streams of feedback to gather and sort return data. Use this valuable data to identify patterns and address underlying issues. Then, implement strategies such as improving product descriptions or revisiting sizing metrics to reduce return rates, ultimately enhancing customer satisfaction and improving your bottom line.

As your D2C business looks to elevate the buyer experience with intelligent solutions, search no further than D2C Commerce with Einstein AI.

Next Steps

In this unit, you learned how Salesforce Einstein generative AI adds intelligence to product descriptions, search recommendations, search engine optimization, promotions, and dashboard metrics. Next, complete the quiz to earn a new badge!

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