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Tour the Einstein 1 Portfolio

Learning Objectives

After completing this unit, you’ll be able to:

  • Describe the solutions that make up Einstein 1.
  • Learn how to power personalized customer experiences.

Best-In-Class Apps and Services to Power Your Customer Relationships

Now you know all about how Einstein 1 is an integrated portfolio made up of powerful CRM apps that help you connect with customers in a whole new way with the latest innovations in trusted AI and data.

Salesforce Einstein 1.

You may just need one of our market-leading apps to support a single department or business goal. Or you may benefit from connecting more of your teams on a single, shared platform to manage customer relationships more holistically.

To help you decide what’s best for your company’s needs, learn about how Einstein 1 helps every team use CRM, trusted AI, and data to work smarter and faster to enhance customer experiences across every touchpoint.

Einstein 1 Solution 

What It Helps You Do 


Einstein, our predictive and generative AI, delivers trusted AI grounded in your customer data—making every customer experience more impactful. And with Einstein Copilot you can bring conversational generative AI to any workflow, user, department, and industry—helping everyone get work done faster so they can focus on your customers.


Sell faster, smarter, and more efficiently with Sales Cloud, the leading platform for your sales teams. With built-in generative and predictive AI, you can boost seller productivity by automating account and prospect research, creating custom close plans, summarizing calls, and sending personalized emails. 


Reimagine service with trusted AI and deliver value across every touchpoint with Service Cloud. Increase your customer satisfaction, accelerate case resolution, automate service tasks, and empower your agents to provide faster, personalized service—from self-service to the contact center to the field.


With Marketing Cloud, your teams have access to the best AI-powered tools to build relationships across multiple touch points. Create unified profiles, customize messaging, automate journeys, and deliver personalized experiences to stay connected to your customers. 


With Commerce Cloud, you can connect your commerce experiences to the #1 sales, service, and marketing apps, and activate data from any source with ease. Set up your storefronts quickly, generate product descriptions with AI, and streamline promotions to boost sales.


Get native analytics for Salesforce with CRM Analytics. You can take data-driven action with visual insights, AI-powered predictions, and out-of-the-box user experiences, dashboards, and KPIs for every industry and role—built directly into your CRM.

Einstein 1 Platform

The Einstein 1 Platform unifies your CRM, AI, Data, Development, and Security into a single, comprehensive platform. It empowers IT, admins, and developers with an extensible AI platform, facilitating fast development of generative apps and automation.


Slack brings conversations, collaboration, and automation together with trusted AI, right where you're already working. With Slack, you can ask your CRM to take action for you across all our apps. New Slack capabilities like Sales Elevate and Record Channels, now let you have conversations around your Salesforce data, helping teams move faster to serve your customers.


Boost productivity and decision-making with the world’s leading AI-powered analytics platform. Tableau makes it easy to understand and act on your data wherever you work. 


Keep everyone on the same page with Canvas. Find, manage and share knowledge from any source into a single view, and share it in relevant channels across your organization, all in a new surface in Slack.


Build scalable apps on Heroku, a cloud-native platform made for developers. With Heroku, you can program in your favorite language, easily add data services, and choose from a marketplace of app elements to create premium consumer experiences on any device.


MuleSoft’s unified integration, automation, and API management platform helps you close data silos and automate end-to-end processes across teams, technologies, and systems—so you can transform your business and drive real value.


Data Cloud unlocks trapped data so you can put all of your data to work for your customers. It is deeply embedded in the Einstein 1 Platform, which means any external data lake or warehouse can now drive actions and workflows inside of your CRM. Data Cloud brings entire organizations together around the customer to improve experiences and drive growth.


Our Industry solutions and tools leverage the best of Salesforce technology, all tailored to the unique needs of your industry. That means you can save time with out-of-the-box configurations and take advantage of industry best practices. Work with solutions designed for your specific industry like Financial Services Cloud, Health Cloud, Consumer Goods Cloud, and more.


Extend the power of Salesforce with partner-built solutions and consultants on AppExchange, which boasts 218k+ certified leading expert consultants. Our partners can help you design your data strategy, identify AI use cases, and apply industry best practices to help you further customize your Salesforce experience for even greater value.


With CustomerSuccess you have all the resources you need to get fast time to value with Salesforce. You can tap into support plans, expertise, and professional services, leveraging an ecosystem committed to your success.

The value of Einstein 1 isn’t just found in our technology. As a Salesforce customer, you can achieve business value faster with access to resources, experts, and services that include best practices and learnings across 150,000 customers, and from our vast ecosystem of trusted partners and third-party integrations. Be sure to check out the Salesforce AppExchange and keep exploring Trailhead to dip your feet into the Salesforce ecosystem and all of the resources available.

You’re now ready to go explore our solutions and products even further.


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