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Tour the Customer 360 Portfolio

Learning Objectives

After completing this unit, you’ll be able to:

  • Describe the powerful solutions that make up Salesforce Customer 360.
  • Explain the relationship between Salesforce Customer 360 and the Salesforce Platform.
  • Learn how to extend the power of Salesforce Customer 360.

Powerful Apps and Services to Power Your Customer Relationships

Now you know all about how Salesforce Customer 360 is an integrated CRM portfolio made up of powerful apps and services that help you connect with customers in a whole new way with the latest in AI, data, and CRM.

Salesforce Customer 360.

You may just need one of our market-leading apps to support a single department or business goal. Or you may benefit from connecting more of your teams on a single, shared platform to manage customer relationships more holistically.

To help you decide what’s best for your company’s needs, let’s go for a spin and learn about all of the apps that make Customer 360 trusted, intelligent, flexible, and extensible.

Salesforce Customer 360 Solution 

What It Does

Einstein

With Salesforce, you have all the building blocks like Einstein, Data Cloud, automation, Tableau, Slack, and the #1 CRM to deploy enterprise AI with the trust and security you need. Our latest innovation, the Einstein Trust Layer, safeguards your company’s sensitive customer data. So you can use any AI model—and keep your data locked down tight.

Sales

Sales Cloud is the leading platform for sales teams. It has built-in generative and predictive AI to magnify seller impact at every step of your sales cycle.

Service

Service Cloud is number one for service automation and personalizing customer service at scale. Bring all your support needs, from your contact center to the field, onto one platform with AI to decrease costs and increase efficiency.

Marketing

With Marketing Cloud, your teams have access to the best AI-powered tools to build relationships across multiple touch points. Deliver the right message, on the right channel, at just the right moment-at scale.

Commerce

With Commerce Cloud, you can create personalized shopping experiences across channels, and remove friction, even if a customer starts their shopping journey on one channel and completes it on another—maximizing revenue.

Tableau

Tableau is the world’s leading analytics platform. Tableau helps drive better business outcomes and intelligent customer experiences with insights everywhere, for everyone.

MuleSoft

MuleSoft allows you to integrate data from any source into Salesforce, so that your important information is all available in one place.

Data

With Data Cloud, you can connect and harmonize your data to create unified customer profiles and deliver personalized customer experiences at scale. Salesforce Platform is the underlying set of platform services—including application boosters like AI, mobile, voice, and more—that helps you customize and automate fast for your business.

Slack

Slack is your productivity platform—helping you accelerate work, automate tasks, search knowledge, find data instantly, and collaborate with anyone from anywhere.

Net Zero

With Net Zero productsyour company can go net zero now by efficiently tracking and reporting on sustainability initiatives and making informed carbon credit purchases.

Industries

We’ve also built Industry solutions and tools, so you can leverage the best of Salesforce technology all tailored to the unique needs of your industry. That means you can save time with out-of-the-box configurations and take advantage of industry best practices. Work with solutions designed for your specific industry like Financial Services Cloud, Health Cloud, Consumer Goods Cloud, and more.

Partners

Extend the power of Salesforce with partner-built solutions and consultants on AppExchange, which boasts nearly 10,000 apps to help you further customize your Salesforce experience for even greater value.

Success

With Customer Success you have all the resources you need to maximize the value of Salesforce—you can tap into support plans, expertise, and professional services. Our people are committed to your success and are truly the best at helping you deliver success now.

It’s important to understand that the value of Customer 360 isn’t just found in our technology. As a Salesforce customer, you can achieve business value faster with access to resources, experts, and services that include best practices and learnings across 150,000 customers, and from our vast ecosystem of trusted partners and third-party integrations. Be sure to check out the Salesforce AppExchange and keep exploring Trailhead to dip your feet into the Salesforce ecosystem and all of the resources available.

You’re now ready to go explore our solutions and products even further.

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