How to Create a Product Demo
Learning Objectives
After completing this unit, you’ll be able to:
- Describe the importance of product demos.
- Identify practical ways to build better product demos.
What Is a Product Demo?
A product demo is the ultimate way to showcase what’s possible with a product. It’s an opportunity to transport your audience into the role of product user and give them a tailored test drive. And good product demos aren’t just flashy, aspirational visual aids—they can answer critical questions that resolve a customer’s doubt or confusion. Whether it’s a remote demo for a small group, an executive-level meeting, or a keynote—all demos can be powerful tools. And great demos drive adoption and sales.
Build Better Product Demos
Let’s hear Gabe Sumner, director of Technical Product Marketing, discuss how we approach product demos at Salesforce, why they’re important, and five tips that you can use to outline your next product demo.
Key Timestamps
0:00 - Salesforce on Salesforce Intro
0:32 - What is a Product Demo?
1:40 - Tip #1: Start with a question
2:34 - Tip #2: Focus your takeaway
3:36 - Tip #3: Show. Don’t tell
4:28 - Tip #4: High highs require low lows
5:37 - Tip #5: Show the journey
6:49 - Product Demo template overview
Test What You Learned
Now that you watched the video, test what you learned about creating great product demos by taking the quiz to earn this badge.
