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Learning Objectives

After completing this unit, you’ll be able to:

  • Describe the solutions available to nonprofit and educational institutions.
  • Explain the Salesforce nonprofit and education ecosystem to a colleague.

Salesforce for Nonprofits

Every day, nonprofits around the world are working on the front lines of social change, and their work is more important than ever. Whether building relationships with donors, measuring the effectiveness of programs, or engaging constituents on their preferred channel, uniting all of these data and processes in one place helps nonprofits stretch their resources further and gives them a complete view of their impact.

Nonprofit Success Pack (NPSP)

Most of the customers going through the pro bono program are using the Nonprofit Success Pack (NPSP) application.

NPSP consists of several managed packages and translates Salesforce functionality to match the most common use cases of Salesforce for nonprofits.

Note

NPSP has custom fields, custom objects, custom code, and a dedicated Settings tab to make changes to how NPSP works. It’s critical to understand that NPSP works differently from what you might be used to in your day job.

Nonprofit Cloud

In 2023, Salesforce launched the Nonprofit Cloud, which is newer than NPSP. Rather than a managed package, Nonprofit Cloud is a core product. As time goes on we will see more customers that come through the pro bono program use Nonprofit Cloud.

Education Cloud

Ok, we’ve talked a lot about the solutions available for nonprofits, but Salesforce also has solutions for educational institutions. 

With Education Cloud institutions can manage the entire student lifecycle, including managing applications, scheduling, courses, facilities, and more. The data model supports the work of everyone in the institution, including admissions officers, admissions directors, learners, recruiters, and Salesforce admins.

Salesforce Nonprofit and Education Ecosystem

Just like commercial companies, many nonprofits and educational institutions will need a certified consulting partner to get them up and running on Salesforce. Salesforce has more than 140partners in the Salesforce Partner Program who specialize in implementing Salesforce for nonprofit and educational institutions. 

Nonprofit and educational institutions also have access to the AppExchange. We have an incredible ecosystem of third-party apps designed specifically for nonprofit and educational institutions. Once organizations get up and running on Salesforce, they have access to a ton of success resources, including the Trailblazer Community.

Trailblazer Community

Trailblazer Community is an online community for everyone who uses Salesforce, including nonprofit and educational institutions, certified partners, and Salesforce employees. It's a great place for nonprofits and educational institutions to get answers, build their Salesforce skills, share their expertise, and connect with others in the nonprofit and education sectors.

To get started and connect with our vibrant, active community, join the Nonprofit Hub, and Education Hub groups. Both groups are linked in the Resources section.

Now that you’re familiar with how Salesforce serves nonprofit and educational institutions, let's build your knowledge about the nonprofit sector as nonprofits are the largest consumers of pro bono services.

Resources

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