Choose the Right Marketing Tool for B2B and B2C Use Cases
Learning Objectives
After completing this unit, you’ll be able to:
- Describe the function of connectors in a multi-cloud solution.
- Recommend a data strategy for lead scoring.
Market the Right Way to the Right Buyer at the Right Time
Your customers want to give their own customers a personalized, engaging buying experience, whether the buyer is purchasing on behalf of a business (B2B buyers) or shopping as an individual (B2C buyers). In this unit, you learn how to design a flexible marketing solution that supports both use cases. Watch the following video to learn more from Shoby Abdi and Abraham Lloyd, Architect Success Program Leads at Salesforce.
The quiz at the end of this unit asks questions about the content of this video. Be sure to watch the video so you get the information you need to answer the questions.
Resources
Did You Watch the Video?
Remember, the quiz asks about the video in this unit. If you haven’t watched it yet, go back and do that now. Then you’ll be ready to take the quiz.
