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Test the Connection Between Marketing Cloud Connect and Your CRM Org

Learning Objectives

After completing this unit, you’ll be able to:

  • Build a simple report as a source for an email send.
  • Send a Marketing Cloud–created email from within Salesforce CRM.

Now that you’ve successfully set up Marketing Cloud Connect, let’s set up a quick test to ensure everything is working properly. We can build a basic email template in Marketing Cloud and then send an email to leads inside Salesforce CRM.

Create an Email in Marketing Cloud

Get started by creating a basic email template in Marketing Cloud. 

  1. In Marketing Cloud, hover over Email Studio and select Email.
  2. Click Content.
  3. Click Create and select Email from the dropdown list.
  4. Click Select Creation Option and select Text Only from the dropdown list.
  5. In the Name field, type MC Connect Test.
  6. Click Next.
  7. In the Subject field, type Marketing Cloud Connect Test Email.
  8. Paste the following code into the body:
Dear %%First Name%% %%Last Name%%,
System attributes (%%jobid%%, %%memberid%%)
Forward to a Friend: %%ftaf_url%%
Update Your Profile: %%profile_center_url%%
This email was sent by:
%%Member_Busname%%
%%Member_Addr%%
%%Member_City%%, %%Member_State%%,%%Member_PostalCode%%, %%Member_Country%%
  1. Click Save.

Create a Test Lead in Salesforce CRM

Now that we have an email created in Marketing Cloud, we need to create recipients in the CRM environment to send our test message.

  1. In the Salesforce CRM org, select Leads in the navigation bar.
  2. Click New.
  3. Fill out First Name, Last Name, Company, and Email address with something memorable—you can use your name and company, for example. Ensure the email address you use is one that you have access to so you can view the test email.
  4. Click Save.

Create Test Lead Report in Salesforce CRM

  1. In the Salesforce CRM org, select Reports in the navigation bar.
  2. Click New Report.
  3. In the Select Report Type section, click Leads, then click Create.
  4. Enter id in the Quick Find text box.
  5. Double-click Lead ID to add it as a column in the report.

Lead ID field being selected in the Report Builder

  1. In the Show picklist, select All leads.
  2. Next to Filters, click Add. A new filter appears below the Date Field.
  3. Click the down arrow and scroll down the picklist to select Email.

Selecting the Email field for filtering in the report builder

  1. Leave the operator as equals, and then enter the email address you specified when you created the test lead.
  2. Click OK.
  3. Click Run Report.
  4. You should see a single result: the test lead that you created.

Report showing the single test lead as the only record.

  1. If the report looks as expected, click Save As.
  2. Name the report MC Connect Leads Test and save it in the Marketing Cloud Admin report folder.
  3. Click Save.

Send Test Email from Salesforce CRM

Now it’s time for the real test. Here’s how to send that Marketing Cloud–generated email from within the Salesforce CRM org.

Note

Note

This is a real email you’re sending. Be nice and make sure you’re only sending it to yourself! Double-check the report results just prior to sending to ensure that only you receive the test message.

  1. Click + Icon to navigate to the All Tabs screen.
  2. Click Marketing Cloud.
  3. Click Find.
  4. Click Content Builder and select the MC Connect Test email template you created.

Selecting MC Connect Test in the Email Send configuration screen

  1. Click + icon in the Recipients section of the form.
  2. Select the Marketing Cloud Admin report folder.
  3. Select MC Connect Leads Test.
  4. In the From section of the form, select the desired value. Since this is a test email, any option is fine.
  5. Select the checkbox next to I certify all of these people have opted in (required).
  6. Click Send.

Voilà! The email is now queued to send. Even though the default setting is an immediate send, it can take up to an hour to see the email in your inbox. Marketing Cloud is designed for sending bulk email to potentially millions of subscribers, so there are a number of asynchronous processes and queues involved in this simple test. So be patient if the email doesn’t show up right away. When it does, if you’ve set up everything properly, the test email arrives in your inbox with the first name and last name populated, along with other details from the email send.

Next Steps

Now that you have completed the basic configuration for Marketing Cloud Connect, it’s time to work with your users to determine how to take advantage of the new integration. What data inside the CRM system can your marketing team use to build more tightly segmented audiences? What data can they use to make emails more personalized and meaningful to recipients?

It’s also worth looking through the Resources for additional content that can help you take advantage of all of the features that Marketing Cloud Connect unlocks. 

Resources

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