Meet Life Sciences Cloud
Learning Objectives
After completing this unit, you’ll be able to:
- Explain the challenges of the life sciences industry.
- List the core benefits of Life Sciences Cloud.
- Describe how Life Sciences Cloud helps transform clinical research and development, commercial operations, and patient services.
Life Sciences Industry Challenges
The life sciences industry, which includes pharmaceutical companies, medical device manufacturers, and biotechnology firms, is committed to advancing health outcomes through innovation. As leaders in medical research, treatment, and patient care, these organizations thrive on scientific progress and the rising demand for tailored healthcare services. This has led to notable growth and changes within the sector.
Despite these advancements, the industry faces several significant challenges.
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Lengthy and costly clinical trials: It’s a challenge to recruit appropriate participants and complete trials within the allotted time and budget.
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Patient adherence: Many patients stop their treatments too early, which worsens health outcomes and increases healthcare costs.
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Data silos: Disconnected data across various departments and systems impede effective collaboration and decision-making.
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Evolving regulatory landscape: Life sciences organizations must stay compliant with evolving regulations and quickly adapt to various industry changes.
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AI evolution: While AI offers vast potential, it’s a challenge for life sciences organizations to integrate and use this technology.
These challenges certainly make things tough, but they can be overcome. Let’s explore how a new platform with innovative tools and smarter workflows can turn these obstacles into opportunities.
Enter Life Sciences Cloud
Meet Life Sciences Cloud, a unified platform that integrates data and workflows across clinical research, medical affairs, commercial operations, and patient services.
This platform harnesses the power of Salesforce's ecosystem, including Einstein’s AI for intelligent guidance (Einstein Trust Layer), Data Cloud for seamless real-time data integration, and a suite of established CRM tools for sales, service, marketing, commerce, and analytics.
Atop this powerful framework, Life Sciences Cloud introduces a host of purpose-built applications, industry-specific data models, and automation tools. Here are some core benefits of Life Sciences Cloud.
- Streamline patient recruitment and enhance trial design.
- Manage products and inventory efficiently.
- Automate and accelerate benefits verification.
- Deliver personalized care programs tailored to individual patient needs.
…and more!
Let’s find out how Life Sciences Cloud helps organizations transform clinical research and development, commercial operations, and patient services.
Accelerate Clinical Research and Development
The clinical sector is the heart of innovation in life sciences, where groundbreaking therapies and devices are born. However, the path from discovery to market is often long and complex. Life Sciences Cloud optimizes every stage of the journey, from trial design to regulatory approval and beyond.
Participant Recruitment and Enrollment
Identifying and recruiting the right participants is a critical challenge in clinical research. Participant recruitment and enrollment in Life Sciences Cloud simplifies this process by enabling the efficient selection of trial candidates through intelligent screening and personalized outreach.
Here’s an example enrollment lifecycle for a new clinical trial, detailing each task involved in recruiting and enrolling participants.
Clinical teams can assess patients using customized criteria, simplify consent with easy uploads of necessary documents, and implement randomization to assign participants to treatment groups. And with self-service portals, participants can register for trials and access screening instructions.
Advanced Therapy Management
Advanced therapies, such as cell and gene therapies, are at the forefront of personalized medicine. These therapies often involve intricate processes, from patient selection and treatment preparation to delivery and long-term monitoring.
Here’s a sample record for a patient enrolled in gene therapy at the Apheresis stage.
With Advanced Therapy Management, simplify and automate complex workflows to ensure regulatory compliance, and foster collaboration across care teams. Capabilities such as multistep scheduling, chain of custody, e-signatures, and intelligent care orchestration work together to deliver personalized therapies at scale.
Streamline Commercial Operations
The commercial sector drives the introduction of new therapies and devices to market. It involves strategic sales, targeted marketing, and effective relationship management.
Intelligent sales capabilities empower commercial teams to use AI-powered insights to prioritize leads, suggest personalized actions, and optimize sales strategies. Using tools around products, pricing, and stock levels, teams can ensure the right product or prescription is available at the right time.
Product Catalog Management
Managing extensive product catalogs poses a challenge in life sciences, where accuracy and up-to-date information are especially important. Product catalog management (PCM) addresses this by facilitating the definition and management of both simple and complex products, including configurable and nonconfigurable bundles.
Here’s an example of a Surgical Procedures Catalog, categorized to streamline product management.
PCM supports product classification templates for efficient creation and management, allowing quick inheritance and attribute customization. These capabilities enhance operational efficiency and improve product selection.
Field Inventory Management
Ensuring the right products are available at the right time and place is crucial for successful sales and customer satisfaction. Field inventory management gives field teams real-time visibility into inventory levels, automated replenishment, and streamlined inventory swapping capabilities, all accessible through mobile tools that deliver key information on the go.
Here’s an example of the Fulfill Product workflow, where users can filter and select nearby fulfillment locations.
Teams can proactively manage stock, prevent shortages, and respond promptly to customer needs, acting quickly and efficiently from anywhere.
Elevate Patient Services
Patient services provide support, education, and resources to patients so they can manage their conditions effectively. However, it’s often a challenge to deliver personalized care, ensure adherence to treatment plans, and navigate complex insurance processes.
Thanks to patient services, Life Sciences Cloud simplifies patient engagement, empowers data-driven decisions, and strengthens patient connections.
Pharmacy Benefits Verification
Time-consuming and error-prone insurance verification processes can delay patient access to essential medications. Pharmacy benefits verification accelerates this process, ensuring patients receive timely treatment.
Here’s the Pharmacy Benefits Verification tab, displaying details of verification requests and benefit information for a patient.
Pharmacy benefits verification enables reverification as benefits change, consolidates benefit information from multiple payers into a single view, and captures data in a standardized format to facilitate seamless information exchange.
Patient Program Outcome Management
Patient support programs are essential for positive health outcomes, but patient engagement and retention remain significant challenges. Patient program outcome management (PPOM) empowers organizations to create and deliver personalized care programs tailored to individual patient needs.
Here’s an Outcome record that tracks metrics to improve medication adherence.
By using real-time data and customized assessments, PPOM allows for early identification of potential barriers to adherence, enabling proactive interventions and targeted support.
Take Your Next Step
We’ve barely scratched the surface of how you can use Life Sciences Cloud. You can do a lot more with it! Contact your Salesforce administrator and meet with your team to find out how Life Sciences Cloud can help your organization.
Life Sciences Cloud’s sales automation functions for pharma and biotech customers will be available for sale only after September 2, 2025. Until then, there are other Salesforce-based solutions to meet the sales automation needs of pharma and biotechs. For more information about availability and partnerships, check out this article.