Learn About Dreamforce

Learning Objectives

After completing this unit, you’ll be able to:

• Describe what Dreamforce is.
  
• Understand what you get out of attending Dreamforce.
  
• List the when and where of Dreamforce.
  
• Register for the conference.
  
• Explain how to attend Dreamforce digitally.
  

Three Amazing Days

Everyone remembers their first Dreamforce. It’s just one of those life events that’s forever imprinted in your memory. But if you haven’t had the pleasure yet, you’re in for a treat! We can’t wait to hear your “First Dreamforce” story.

You might be asking yourself, “What’s the big deal? Isn’t this just a Salesforce annual conference?” Strictly speaking, yes, it is the main annual Salesforce conference. But Dreamforce is way more than that.

People gather from all over the world to share ideas, learn new skills, connect, and be inspired. You get to mingle with thought leaders, industry pioneers, and thousands of your peers. And you walk away with knowledge, connections, and memories that last a lifetime.

Dreamforce Elevates Your ROI

So you might be convinced that Dreamforce is a must do, but perhaps you need help convincing your boss. Consider mentioning that 92% of attendees say it’s worth the time and investment.

Attendees report gains across most key business metrics including those for sales, service, and support; collaboration; marketing; and IT.*

• 94% learn something that helps solve a business challenge.
  
• 95% learn something that helps create greater efficiencies or saved time.
  
• 94% learn solutions or tools that help them better engage and/or connect with customers.
  
• 94% discover a new tool or product that helps them or their business.
  

(*Based on the 2025 Salesforce survey of 1,386 in-person Dreamforce 2024 attendees.)

Wow! But how does this magic happen?

There’s No Place Like Dreamforce

Dreamforce offers a ton of experiences you just can’t get anywhere else.

Learn Without Boundaries

Dive into 1,500+ sessions packed with inspiration and know-how—led by Salesforce pros, customers, and partners. Take action in hands-on-trainings, explore the Customer Success Expo, and check out special zones for industries, admins, and developers. Don’t miss Circles of Success, where product experts tackle your toughest questions.

Network, Network, Network

Make connections and share best practices. Whatever your role, company size, or industry, the community is ready to share its knowledge and skills, excited to build relationships, make meaningful connections, or even just have a Dreamforce lunch with you.

Find Inspiration Everywhere

Want to know what’s the secret sauce of Dreamforce? We bring together industry and visionary thought leaders to give inspirational talks about the future of our products (cough… agentic… cough), the industry, and the world. So you walk away energized to take on your next business (or personal) goals.

Give Back in a Big Way

Every year, the Dreamforce community comes together to make an impact as big as the event itself—this is where our values come to life, from sustainability to education to giving back to our communities. We put purpose into action, inspiring our employees and ecosystem to join in. In past years, we donated $3 million to (RED), collected over a million books, and planted tens of thousands of native seedlings—and the list keeps growing!

The When and Where

You know why you need to come—but where and when is this amazing event held?

Dreamforce 2025 occurs October 14-16 in San Francisco and on Salesforce+. The Moscone Convention Center is the epicenter of the action, but as Dreamforce has grown, so has its campus. Events also happen in the Salesforce Tower, neighboring hotels, and other venues.

Get Your Pass to Dreamforce

Time to signup for the largest gathering of Trailblazers in the world. Head to www.dreamforce.com to register. Keep in mind that hotel space is limited, so don’t delay!

After you register, it’s time to start planning your week at Dreamforce! Head over to the Schedule tab to bookmark your favorite sessions and add reminders to your preferred calendar.

Bummer, I Can’t Come

Not able to attend this year? First, we’ll miss you. Second, you can tune in live at Salesforce+, where we stream keynotes, sessions, virtual hands-on training and all kinds of good stuff throughout the conference.

Of course, nothing’s quite like being there in person. So why not plant the seed for your company to send you to Dreamforce next year? Join Dreamforce on Salesforce+ this year for the chance to win a free pass to next year’s conference.